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We understand the importance of having a consistent source of responsive prospect names. You also need assistance identifying the right former customers for reactivation mailings. When you become a participant in b2bBaseSM, you’ll benefit from: A database resource specifically designed around the needs of B2B marketers A dedicated B2B modeling team supported by leading-edge tools and techniques MeritDirect’s and Experian’s strong relationships with nearly all of the B2B marketers in the United States. The industry’s most advanced B2B merge-purge logic — critical to the creation of a powerful and accurate database Experian’s proven track record in handling sensitive information Breadth and depth of unique business credit data The industry’s largest B2B marketing database — Experian’s National Business Database Make your information more powerful. When you contribute your information to b2bBaseSM, it will be enhanced with the National Business Database. Experian's National Business Database includes more than 16 million U.S. businesses and combines business, firmographic and credit information across all industries and geographic regions. The National Business Database strengthens your information by appending key firmographic information such as: SIC codes (two, four, six, and eight-digit) Company size — number of employees Company size — revenue Contact name (where available) DSF code Credit rating Credit intelligence score (IntelliscoreSM) Number of tradelines More than 50 business/site attributes and business credit variables Why participate? You’ll have the opportunity to select and segment names for successful prospecting, reactivate past customers, gain greater market insight and increase list revenue potential. Acquire and reactivate customers As a participant, you’ll benefit from the support of a MeritDirect dedicated account management team that will provide you with proven prospecting strategies to identify the right customers. Use our prospect, housefile and reactivation modeling programs to refine your marketing. Then, watch your business grow with new and exciting opportunities. Broker friendly MeritDirect and Experian have long been partners with the broker community. Your broker will work with dedicated account management teams to find the names that will work best for your campaign. Gain market insight It is important to understand how your own customers compare with the B2B universe. What better way to gain this insight than through this cooperative database environment? We can create Market Comparison Reports to identify: How your customers compare with the overall B2B marketplace Firmographic and lifestyle attributes of your customers Marketplace penetration rates Geographical segmentation of your file Other products and services of interest You also can work with our consulting team and/or perform custom modeling solutions to gain additional market insight on your customers and territories. Participation is easy b2bBaseSM is a mailer-centric database — each participant knows the other participants in the database once each becomes a member. Simply provide us with transaction data for the last five years and sequential updates. We’ll do the rest. Be a part of MeritDirect's and Experian’s b2bBaseSM and improve your marketing strategy today. To find out more about b2bBaseSM, contact: Ed Larkin MeritDirect 518 399 5676 elarkin@MeritDirect.com Home > Business to Business Base > Overview ©Experian 2004 All rights reserved 03/04 - http://www.experian.com