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1. What is b2bBaseSM?
A cooperative membership database for B2B mailers
Collaboration between MeritDirect and Experian
Leverages Experian’s transactional data management expertise with
MeritDirect’s B2B customer acquisition expertise
Source of highly responsive B2B prospect names
2. What are the sources of the database?
In-house customer transactional files of:
i. B2B catalogers
ii. B2B mailers of seminar and other like services
iii. Subscription-based B2B newsletters
3. What makes b2bBaseSM a source of highly responsive prospect
names?
Highly predictive transaction data
Highly descriptive data from Experian National Business Database
Sophisticated modeling utilizing RFM, product and firmographic data
to identify the best prospects for each participant
4. What makes b2bBaseSM better than other membership
cooperatives?
Utilizes superior name matching logic
Correctly groups records at company-site and contact level
More accurately overlays firmographic data
Correctly identifies business sites versus SOHOs
Stores up to 50 contacts per business site
More accurate, better performing prospect models
5. How do mailers take advantage of b2bBaseSM benefits?
Contribute 0-60 month customer file
Work with MeritDirect and or a broker of your choice to direct the
prospect models
6. When is b2bBaseSM available?
Database updates monthly, current database cut-off is May 20th
Participants in the build can pull prospect names from b2bBaseSM in
late June
7. How is b2bBaseSM priced?
$90/M, no select charges
Prospect lists net of housefile
Brokers are fully commissionable
8. Is b2bBaseSM open?
Database contributors have access to the listing of other participants
Mailers can block direct competitors from accessing any of their
unique data
b2bBaseSM suppresses each contributors unique buyers and
transaction for security
9. Whom do I contact about b2bBaseSM?
Ed Larkin, Director Business Development, MeritDirect
Phone (518) 399-5676 Email: elarkin@meritdirect.com
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