Senior Vice President, Database Marketing Audience Targeting
Andy Joyce runs MeritDirect’s Business Intelligence + Analytics division. A team of eight marketing and database analysts, this team’s mission is to serve its clients in the study, measurement and improvement of marketing ROI across channels, marketing vehicles and segments (both customer and prospect).
Clients served by our BI + Analytics team—who vary from small niche marketers to $500MM+ corporations—utilize the team as an extension of their own marketing departments in achieving their objectives. Their single goal is to focus on “action-oriented” analytics that provide not only where the business is today, based on marketing activities of the recent past, but also specific recommendations on how to move a business forward in the immediate, mid-term and longer range time frames.
In addition to his marketing background, Andy has worked in supply chain management, specifically in grocery distribution and as a professional tennis instructor. He has a degree in Marketing and Theology from Saint Louis University. Outside of work Andy enjoys traveling, reading and Cleveland sports. He lives in Stamford, CT with his wife Maureen.