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Carmine Viola  - MeritDirect

Carmine Viola

Senior Vice President | Database Marketing Audience Targeting

Carmine has been with MeritDirect since 2001 and brings more than 20 years of experience in multi-channel and database marketing. He began his career at Direct Media where he helped launch and grow SmartBase, a membership database of over 50 million buyers and used by 400+ consumer catalogers for prospecting, cross-selling and customer reactivation.

Currently, Carmine works closely with his B2B clients in all aspects of their marketing, from customer analytics and segmentation to circulation planning and audience targeting. Carmine leads a strong and experienced team and together they have a cadre of loyal clients enjoying solid growth and strategic direction.

Outside of work, Carmine enjoys spending time with his wife of 15 years and carting their 11 year-old twins off to their sporting events and busy social calendars.

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