Executive Vice President, Manager
Christopher Pickering is a Managing Owner at MeritDirect and also serves as Executive Vice President of Database Marketing Audience Targeting and Database Products + Solutions. Chris has 20+ years of experience in direct marketing. Prior to joining MeritDirect, he worked at Discover Financial Services, Experian/Direct Tech, and Direct Media.
In addition to marketer, service bureau, and customer acquisition experience, Pickering earned an MBA in Marketing and Strategic Management from the University of Illinois-Chicago. Currently he works with MeritDirect clients and strategic partners developing circulation strategies and solutions for both acquisition and retention efforts.
In 2005 Pickering co-authored Libey and Pickering on RFM and Beyond with Don Libey. A revised edition of the book was released in 2008.
Chris can be reached in our Evanston, IL Office at 847.492.1350 x314