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Jeff Barela - MeritDirect

Jeff Barela

Senior Vice President, Database Marketing Technology

Jeff joined MeritDirect through the acquisition of Dovetail–The Marketing Database Company, now the Database Marketing Technology division of MeritDirect. Over the past 20 years, Jeff, a co-founder of Dovetail, has built numerous strategic client and partner relationships in the database marketing and CRM space. The Database Marketing Technology division focuses on integrating marketing data from siloed online and offline datasets within an organization to create a powerful 360º customer view in a single database. Marketers easily access their database using the DAPP Tool. The application allows users to analyze their multi-dimensional prospect and customer data to create and export insightful data-driven marketing campaigns.

Jeff’s client focus ensures all clients have the resources and tools needed to fully leverage and maximize their most valuable asset—their data. Jeff continues to cultivate new business by solution-selling marketing database benefits to the marketplace creating a “best-fit” relationship between the Database Marketing Technology division and its outstanding client roster.

Jeff holds a B.S. degree in Business Administration from the University of Colorado. Prior to co-founding Dovetail, Jeff was the Director of Operations for a data management startup company where he helped grow the small niche company into a dominant company in its sector.

Jeff has been participating in and watching hockey for years. Jeff believes he is the only person in Denver who cares more about the Avalanche than the Broncos. He also enjoys spending time with his family.


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