Vice President, International Data & Media Services
Karie joined MeritDirect in 2013 as a Vice President to head up their newly formed International division, previously she held the position of Senior Vice President at Mardevdm2. Karie began her direct marketing career in London in 1990, having always worked in the publishing and media arena. In 1997, she transferred from London to New York to run the North American operations of Mardev, a division of the world’s largest business information provider Reed Elsevier. She then assumed responsibility for Asian operations and with the merger of Mardev and DM2, additionally undertook responsibility for Global Operations and Chicago and London Sales. Her expertise is in B2B data, lead gen, demand gen and marketing automation and she specializes in working with US-based clients seeking to expand their business globally. She is well versed in European Data Protection legislation and advises clients on cultural aspects as well the optimum data driven solutions for targeting audiences outside the USA. Since joining MeritDirect she has launched OmniChannelBASE International, a global B2B multi-channel, response driven database.
Karie’s two passions are International travel and her large, badly behaved rescue dogs, she is still trying to figure out how to combine the two!