Executive Vice President, Database Marketing Audience Targeting
A founding member and Executive Vice President at MeritDirect, Paulette has 25 years of industry experience specializing in B2B customer acquisition and retention. Working with a diverse set of clients – LL Bean (Direct To Business), Godiva (Direct To Business), Wall Street Journal, Kiplinger Washington/Tax letters, Staples, and Yahoo! – allows for a unique perspective, and broad B2B expertise on topics that include Lifetime Value, Retention/Reactivation, Attribution, Modeling and Analytics, and true Multichannel Marketing. Her clients are recognized as some of the top B2B marketers today. Paulette is an avid supporter of the future of data driven marketing as an industry and a practice, she currently serves as President of the Direct Marketing Club of New York (DMCNY).
When not immersed in data, you’ll find Paulette immersed in drama – of the musical theater kind – performing in and around New York City.
Paulette can be reached in our Rye Brook, NY Office at 914.368.1010