Executive Vice President, Customer Acquisition + Retention
A founding member and Executive Vice President at MeritDirect, Paulette has 25 years of industry experience specializing in B2B customer acquisition and retention. Working with a diverse set of clients – LL Bean (Direct To Business), Godiva (Direct To Business), Wall Street Journal, Kiplinger Washington/Tax letters, Staples, and Yahoo! – allows for a unique perspective, and broad B2B expertise on topics that include Lifetime Value, Retention/Reactivation, Attribution, Modeling and Analytics, and true Multichannel Marketing. Her clients are recognized as some of the top B2B marketers today. Paulette is a Managing Owner at MeritDirect, and President of the Direct Marketing Club of New York (DMCNY).
When not immersed in data, you’ll find Paulette immersed in drama – of the musical theater kind – performing in and around New York City.
Paulette can be reached in our Rye Brook, NY Office at 914.368.1010