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Paulette Oliva - MeritDirect

Paulette Oliva

Executive Vice President, Customer Acquisition + Retention

A founding member and Executive Vice President at MeritDirect, Paulette has 25 years of industry experience specializing in B2B customer acquisition and retention. Working with a diverse set of clients – LL Bean (Direct To Business), Godiva (Direct To Business), Wall Street Journal, Kiplinger Washington/Tax letters, Staples, and Yahoo! – allows for a unique perspective, and broad B2B expertise on topics that include Lifetime Value, Retention/Reactivation, Attribution, Modeling and Analytics, and true Multichannel Marketing. Her clients are recognized as some of the top B2B marketers today. Paulette is a Managing Owner at MeritDirect, and President of the Direct Marketing Club of New York (DMCNY).

When not immersed in data, you’ll find Paulette immersed in drama – of the musical theater kind – performing in and around New York City.

Paulette can be reached in our Rye Brook, NY Office at 914.368.1010

F: 914.368.1145
poliva@meritdirect.com

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