Chief Executive Officer
Rob’s career has stretched over 25 years, during which time he forged key business relationships with many marketers including Fortune 500 as well as marquee technology and media clients. He has been recognized multiple times by BtoB Magazine as a “Who’s Who” Thought Leader in the industry.
Rob Sanchez brings a dynamic blend of data and media expertise and an ability to grow the business in his role of CEO. As one of the original partners of MeritDirect, he started the List Management + Interactive Services area, which later became Data + Media Services and now is Database Marketing Audience Targeting. He has served on the Management Committee since its inception, as a Managing Partner since 2009 and as CEO since 2012.
Under Robs leadership, MeritDirect has become a leading provider of global multi-channel marketing solutions, offering integrated marketing services through a wide variety of products and services. Rob has led a strategic approach to building a modern marketing organization that has morphed into a data driven, multi-channel marketing solutions company combined with data management, consulting, digital and analytics embedded deep in the B2B, B2C and data driven marketing world. Through key acquisitions, recruitment, global expansions and expansion of solution based services, MeritDirect has transformed the marketing services business model and positioned itself for a bright future.
Rob is an avid sports fan and golfer, enjoys music and supporting various charitable interests.