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MeritDirect Technology Marketing Exchange 2018

MeritDirect Technology Marketing Exchange 2018
The Umstead Hotel + Spa | Raleigh-Durham Area, North Carolina
September 27, 2018


Join us for an afternoon of ABM at the Umstead Hotel + Spa, program begins at 12:30pm

MeritDirect is bringing together marketing case studies, industry insights and genuine thought-leadership from some of the most innovative and admired technology brands. The summit will include a kick off luncheon, followed by an afternoon of peer to peer networking, learning and conversations, and then cocktail hour.

Here’s a sneak-peek:

“Teaching an old dog new tricks: Bringing a legacy brand in to the digital age” 
Presented by IBM’s Lisa Bauerlein, Marketing Automation and Response Lead Manager, Kayla Horst, Cloud Campaign Manager and Nicole Candito, Cloud Campaign Manager.

“A Marketers Guide to Getting Fired: AI”
Presented by Lenovo’s Ashley Wylie, Outbound Marketing + Database Manager and Michael Ballard, Senior Manager, Global Digital Marketing

“Engage Customers in Surround Sound: How to Integrate Direct Mail with Digital Marketing”
Presented by Citrix’s Kelli Wolf, Demand Gen Marketing Manager, KleerMail’s Ben Barker, Content Marketing Manager and MeritDirect’s Eric Newell, Director of Client Strategy.

The Triumphs and Challenges of an Analytics Driven Customer Journey Overhaul.”
Presented by Cisco’s Julie Andrews, Digital Marketing Director and Jessica Widener, Senior Manager, Americas Central Marketing Automation. ​​​​​​​

See the AGENDA for full program.

See you there!



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