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[Webinar] Making ABM Count in H2: Activation Strategies and Case Studies


Making ABM Count in H2: Activation Strategies and Case Studies

Tuesday July 30, 2019 @ 2:00pm ET (45 minutes)

Presented by Chris Blohm | Senior VP – Data, Digital + OmniChannel Solutions


In this webinar you will hear how our customers lean into data for account selection and channel activation.  And we’ll double down on the results!

We’ll cover the following:

  • Identifying key accounts
  • Leveraging the different types of data
  • Channel Selection
  • Case Studies that prove overwhelming success

Join us and take away tactics and strategies for successful ABM activation that yield results.

See how one marketer yielded a 28% increase in MQLs and improved ROI by 32%. Also check out how another marketer generated 133% ROI on their ABM campaign strategy by “looking within”! Come check out the details in this 45 minute webinar.

From utilizing intent data, modeling to identify the right accounts then activating to contacts at those accounts, join MeritDirect to learn more about tactics, strategy and results and how to make ABM work for you.

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