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Thought Leadership from MeritDirect


Check out our past webinars on demand!

MeritDirect offers thought leadership through webinars built to explore challenges faced by data driven B2B marketers and provide actionable insights and solutions to tackle those challenges.  Our 30-45 minute webinars are designed to be informative and quick so attendees can get in during a break, absorb the content and get right back to work.  Click here to see upcoming webinars and other events from MeritDirect.


Making ABM Count in H2: Activation Strategies and Case Studies

Account Based Marketing can be a game changer for any organization, but only if it is activated properly. From utilizing intent data, modeling to identify the right accounts then activating to contacts at those accounts, learn more about tactics, strategy and results and how to make ABM work for you.

In this on-demand webinar, you will hear how our customers lean into data for account selection and channel activation.  And we’ll double down on the results!

See how one marketer yielded a 28% increase in MQLs and improved ROI by 32%. Also check out how another marketer generated 133% ROI on their ABM campaign strategy by “looking within”.

In this webinar you will learn:

  • Identifying key accounts
  • Leveraging the different types of data
  • Channel Selection
  • Case Studies that prove overwhelming success


Why you should ignore “Last Click” results. Data driven search marketing done right!

Every attribution model is wrong… But, some of them are very useful. In this webinar we’ll take you through the ecosystem that is search engine marketing highlighting key features, and tactics that can be applied into your account today.

This is your chance to be a part of the journey that will help craft the landscape of your search ads.

In this webinar you will learn:

  • How different attribution models effect your account
  • Where to emphasize key difference
  • How the timeline of search plays a factor in your buyers journey


Account Based Marketing can be a game changer for any organization, but only if it is activated properly. From utilizing intent data, modeling to identify the right accounts then activating to contacts at those accounts, learn more about tactics, strategy and results and how to make ABM work for you.

In this on-demand webinar, you will hear how our customers lean into data for account selection and channel activation.  And we’ll double down on the results!

See how one marketer yielded a 28% increase in MQLs and improved ROI by 32%. Also check out how another marketer generated 133% ROI on their ABM campaign strategy by “looking within”.

In this webinar you will learn:

  • Identifying key accounts
  • Leveraging the different types of data
  • Channel Selection
  • Case Studies that prove overwhelming success


Quality Contacts In a Post-Data.com World

We got straight to the point: Check out our 30 -minute webinar that may change your marketing plans for the rest of the year.

As you likely already know, Data.com ceased operations on 5/4/19.  Do you have a replacement solution in place?

MeritDirect’s OmnichannelBASE is an ideal replacement for Data.com, making reliable contact data available on a global scale for over 10 years.

In this webinar you will learn:

  • What differentiates OmniChannelBASE from other solutions in the marketplace
  • Build and hygiene processes
  • Vertically oriented datasets
  • Use Cases
  • Scale

 

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