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Thought Leadership from MeritDirect

Check out our past webinars on demand!

MeritDirect offers thought leadership through webinars built to explore challenges faced by data driven B2B marketers and provide actionable insights and solutions to tackle those challenges.  Our 30-45 minute webinars are designed to be informative and quick so attendees can get in during a break, absorb the content and get right back to work.  Click here to see upcoming webinars and other events.

Why you should ignore “Last Click” results. Data driven search marketing done right!

Every attribution model is wrong… But, some of them are very useful. In this webinar we’ll take you through the ecosystem that is search engine marketing highlighting key features, and tactics that can be applied into your account today.

This is your chance to be a part of the journey that will help craft the landscape of your search ads.

In this webinar, you will learn:
  • How different attribution models effect your account
  • Where to emphasize key difference
  • How the timeline of search plays a factor in your buyers journey

All this, and more brought to you by MeritDirect.

Quality Contacts In a World

We got straight to the point: Check out our 30 -minute webinar that may change your marketing plans for the rest of the year.

As you likely already know, ceased operations on 5/4/19.  Do you have a replacement solution in place?

MeritDirect’s OmnichannelBASE is an ideal replacement for, making reliable contact data available on a global scale for over 10 years.

In this webinar you will learn:
  • What differentiates OmniChannelBASE from other solutions in the marketplace
  • Build and hygiene processes
  • Vertically oriented datasets
  • Use Cases
  • Scale

All this, and more brought to you by MeritDirect.


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