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Thought Leadership from MeritDirect

MeritDirect offers thought leadership through webinars built to explore challenges faced by data driven B2B marketers and provide actionable insights and solutions to tackle those challenges.  Our 30-45 minute webinars are designed to be informative and quick so attendees can get in during a break, absorb the content and get right back to work.  Click here to see upcoming webinars and other events from MeritDirect.


CCPA Guide for Marketers: The 12 Things Every Marketer Should Know

 

Karie Burt, Chief Privacy Officer + SVP, International at MeritDirect, helps to guide marketers about what they need to know about the California Consumer Privacy Act (CCPA), including 12 recommended steps to protect your business.

 

Some of the questions answered:

  • What data is included?
  • Who does CCPA affect?
  • What are the business obligations under CCPA?


8 Essential Tips for Today’s Database Marketer

The definition of database marketing has gotten blurred with the addition of CDP, CRM, MAP and lots of other acronyms that confuse the term. What it all boils down to is that Database Marketing is the understanding, activation and management of your customer (and prospect) database.

This session brings database marketing back into focus and covers 8 essential tips for the modern database marketer to create more meaningful experiences with your audience.

We cover:

  • New segmentation that helps to predict customer behavior
  • optimizing data for multi-channel cadence
  • useful analytics and more!


Paid Search Secrets: What Your Shopping Ads Aren’t Telling You

Google Ads doesn’t lie to you, but it also doesn’t tell you the whole truth of what’s going on in your account either. In this webinar we’ll walk you through practical ways to properly take advantage of this “missing” information. You could be leaving a tremendous wealth of revenue on the table by following “Google Best Practices”. Don’t be fooled by the numbers!

Learn about optimizing that ad spend and more on:

• Account structure and segmentation
• Custom behavior based rules sets
• Leveraging external information in productive ways


6 Tips to CRUSH Multi-Channel Marketing RIGHT NOW!

Making a lasting and positive impression on your audience requires meeting them where they are, and in the format that they like to consume. That’s where multi-channel marketing comes in, giving you an intentional, interconnected approach.

Being successful in this area requires more than just publishing content across your various marketing channels. Doing it well requires seamlessly bringing your content together in various formats across channels and creating a unified experience.

In this webinar, we will cover:

  • How to employ the tools and assets, that you probably already have, to jump-start or launch your campaign. 
  • The importance of connected data for an integrated execution.
  • And other tactics that are easy and accessible for deployment.


Making ABM Count in H2: Activation Strategies and Case Studies

Account Based Marketing can be a game changer for any organization, but only if it is activated properly. From utilizing intent data, modeling to identify the right accounts then activating to contacts at those accounts, learn more about tactics, strategy and results and how to make ABM work for you.

In this on-demand webinar, you will hear how our customers lean into data for account selection and channel activation.  And we’ll double down on the results!

See how one marketer yielded a 28% increase in MQLs and improved ROI by 32%. Also check out how another marketer generated 133% ROI on their ABM campaign strategy by “looking within”.

In this webinar you will learn:

  • Identifying key accounts
  • Leveraging the different types of data
  • Channel Selection
  • Case Studies that prove overwhelming success


Why you should ignore “Last Click” results. Data driven search marketing done right!

Every attribution model is wrong… But, some of them are very useful. In this webinar we’ll take you through the ecosystem that is search engine marketing highlighting key features, and tactics that can be applied into your account today.

This is your chance to be a part of the journey that will help craft the landscape of your search ads.

In this webinar you will learn:

  • How different attribution models effect your account.
  • Where to emphasize key difference.
  • How the timeline of search plays a factor in your buyers journey.


From Account to Channel: Account-Based Marketing Strategies and Case Studies

Account Based Marketing can be a game changer for any organization, but only if it is activated properly. From utilizing intent data, modeling to identify the right accounts then activating to contacts at those accounts, learn more about tactics, strategy and results and how to make ABM work for you.

In this on-demand webinar, you will hear how our customers lean into data for account selection and channel activation.  And we’ll double down on the results!

See how one marketer yielded a 28% increase in MQLs and improved ROI by 32%. Also check out how another marketer generated 133% ROI on their ABM campaign strategy by “looking within”.

In this webinar you will learn:

  • Identifying key accounts
  • Leveraging the different types of data
  • Channel Selection
  • Case Studies that prove overwhelming success


Quality Contacts In a Post-Data.com World

We got straight to the point: Check out our 30 -minute webinar that may change your marketing plans for the rest of the year.

As you likely already know, Data.com ceased operations on 5/4/19.  Do you have a replacement solution in place?

MeritDirect’s OmnichannelBASE is an ideal replacement for Data.com, making reliable contact data available on a global scale for over 10 years.

In this webinar you will learn:

  • What differentiates OmniChannelBASE from other solutions in the marketplace
  • Build and hygiene processes
  • Vertically oriented datasets
  • Use Cases
  • Scale

Be sure to visit our visit the Events Page to see what’s coming up! 

 

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