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ABM Playbook


In the past, ABM was usually only used by large marketing firms. However, recent advances in technologies and services such as mass-personalization, attribution, lead scoring and programmatic account-based advertising mean that ABM can now scale, while costs have been significantly reduced.

ABM finds the right balance between inbound and outbound marketing to create an integrated campaign approach focused on the buying influencers in the complex B2B buyer journey.

Suit up and assemble your ABM strategy with MeritDirect’s ABM Playbook!

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