MeritDirect, in partnership with The Global Marketing Alliance, takes stock of the current state of B2B data-driven marketing.
Drawing on a combination of surveys and interviews with industry leaders, we reveal how forward-thinking data marketers are continuing to find opportunity in a shifting technological and regulatory landscape. We discover the mood is optimistic. Organizations are continuing to increase their investment in data and continue to realize its potential as a key business driver.
Our free B2B Data Insight Report 2019 explores how marketers are:
Today’s B2B data leaders and marketers are raising the bar of what constitutes great customer engagement and user experience by using data in a more creative, responsible and intelligent manner, in order to drive more favorable outcomes.