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B2B Data Insight Report 2019

Unlocking Opportunity in a Shifting Landscape

MeritDirect, in partnership with The Global Marketing Alliance, takes stock of the current state of B2B data-driven marketing.

Drawing on a combination of surveys and interviews with industry leaders, we reveal how forward-thinking data marketers are continuing to find opportunity in a shifting technological and regulatory landscape. We discover the mood is optimistic. Organizations are continuing to increase their investment in data and continue to realize its potential as a key business driver.

Our free B2B Data Insight Report 2019 explores how marketers are:

  • Exploring data-driven opportunity today
  • Adapting and thriving within a tighter regulatory landscape
  • Leveraging a range of best practice approaches
  • Using data to drive both digital and offline marketing techniques
  • Preparing for the new technology, processes and tactics of the future

Today’s B2B data leaders and marketers are raising the bar of what constitutes great customer engagement and user experience by using data in a more creative, responsible and intelligent manner, in order to drive more favorable outcomes.

Click here to get a copy of the report!

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