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CCPA: The 12 Things Every Marketer Should Know

The California Consumer Privacy Act (CCPA) will officially go into effect on January 1, 2020 and will provide enhanced rights to consumers and stricter compliance requirements for certain businesses operating in California or with its residents.  Marketers must equip themselves with knowledge of the law and be ahead of the challenges it presents.  Going beyond the minimum requirements helps ensure a trustworthy relationship with customers.  Be sure to download our free guide to see if your business will be affected and how you can prepare for CCPA success!


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