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Ethan Simblist Promoted to Vice President – Digital Services, MeritDirect

(RYE BROOK, NY – Effective March 4, 2016) – MeritDirect is pleased to announce the promotion of Ethan Simblist to Vice President – Digital Services, MeritDirect.

Simblist brings over 15 years of digital advertising experience, driving revenue growth with a diverse group of companies. Simblist started his digital career Lake Group Media where he ascended to Director of L@ke interactive, the direct marketing company’s digital division. Simblist went on to manage the DM Solutions team at InterActiveCorp (NASDAQ: IACI), launched ContextWeb’s (Adsdaq) Agency Trading Desk, and also helped a number of other startups bring new technology and solutions to market. Simblist now heads up MeritDirect’s digital division driving digital sales through data licensing, video advertising, online display, native and mobile marketing. Simblist is a member of the 212NYC, The Advertising Club of NY and sits on the IAB’s B2B and Mobile Advertising committees.

“We are very excited to promote Ethan Simblist to Vice President – Digital Services. Ethan has been very effective leading our expansion in the Data Driven Digital Marketing and Media arena, and has helped build a great team that provides Digital Marketing Solutions to our clients” says Rob Sanchez, CEO, MeritDirect.

Ethan Simblist works from corporate headquarters located in Rye Brook, NY and can be reached by Twitter @esimblist or by email at

About MeritDirect:

MeritDirect is the leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and services. Multi-channel marketers achieve and maximize superior return through MeritDirect’s Customer Acquisition and Retention, Data and Media Services, Marketing Databases, Strategic Services Group and International Services.


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