(RYE BROOK, NY –Effective June 13, 2019) – MeritDirect, the leading provider of leading Data Driven Technology Enabled Solutions, today announced the promotion of Karie Burt to Senior Vice President and Chief Privacy Officer. Karie works out of the Rye Brook headquarters and reports to MeritDirect CEO, Rob Sanchez.
Since joining MeritDirect in 2013, the organization has relied on Karie’s expertise in B2B data-driven solutions, including ABM strategies with a specialty in global brands. Karie currently runs our international efforts and was instrumental in launching OmniChannelBase International. She is well versed in European Data Protection legislation and advises clients on cultural aspects as well the optimum data driven solutions for targeting audiences outside the USA. In 2018, she took on the role of Chief Privacy Officer, and oversees MeritDirect’s privacy matters as well as advising clients on best practice and compliance.
Rob Sanchez, CEO of MeritDirect, congratulated Karie on her achievements, “As we leverage the company’s reputation for providing industry leading data and technology solutions, MeritDirect continues to align key employees with proven a track record of strong performance and innovation in the marketplace.” He added, “Karie brings extensive International Data Driven Marketing experience as well as knowledge and experience of data privacy issues and specifically how they apply to the international landscape.”
MeritDirect, based in Rye Brook, NY, with additional offices in Boston, Denver, Chicago and London, is the leading provider of multi-channel B2B database products and services solutions. The Company leverages its leading database technology platform to give multi-channel marketers access to the most comprehensive, current and relevant B2B data in the market so they can optimize and improve their customer acquisition and retention efforts. More information on MeritDirect can be found at www.MeritDirect.com.