(RYE BROOK, NY – Effective November 14, 2017) – MeritDirect, the leading provider of global multi-channel marketing services, today announced the launch of their Account Based Marketing + Demand Management division in Boston, MA. The team that runs this division recently opened a new office in the South Boston business district to accommodate rapid growth and leverage the area’s diverse technology and data-driven talent pool.
The Account Based Marketing + Demand Management division is powered by the most innovative B2B demand generation platform, OmniENGINE. This intelligent, multi-channel platform allows enterprise marketers to target and engage influencers for specific business and technology products throughout the purchasing decision lifecycle.
OmniENGINE features a technology enabled platform and process through which marketers can engage the individuals or sites that are in-market for their product or service. Using a mix of proprietary targeting capabilities, content development services, and social extensions, OmniENGINE delivers improved results for Account Based Marketing strategies. The MeritDirect team furthers the approach by implementing a customized plan for Demand Management to ensure a healthy pipeline of sales qualified leads at a pace that consistently meets organizational needs.
“In today’s competitive climate, marketers need to align their sales and marketing efforts to target the specific accounts that drive results,” said Rob Sanchez, CEO of MeritDirect. “OmniENGINE provides significant competitive advantage to enterprise marketers who are looking to reach the right influencers at critical times in the buying process.”
Frank Willey, Vice President, Client Strategies of MeritDirect’s Account Based Marketing and Demand Management division added, “The credit for this exciting new offering goes to our clients, their participation in identifying the specific needs of today’s enterprise marketing organization was a catalyst in our planning. We are very much looking forward to continuing our work to bring best in class solutions to our clients.”
For more information or to schedule a consultation, please contact Frank Willey directly at 617.688.8291.
MeritDirect is the leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and services. Multi-channel marketers achieve and maximize superior return through MeritDirect’s Customer Acquisition and Retention, Data and Media Services, Marketing Databases, Strategic Services Group and International Services.