(RYE BROOK, NY –Effective September 14, 2017) – MeritDirect, a leading global multi-channel marketing solutions provider, has teamed up with data driven marketing insights organization, The Global Marketing Alliance, to write a comprehensive guide on Account Based Marketing, Intelligent ABM: Why Data is Your Passport to Success. This informational guide includes a case study on a MeritDirect client engagement with a market leading SaaS company.
The two data aligned organizations collaborated to establish the fundamentals of an Account Based Marketing initiative as well as an advanced strategy focusing on the role of high quality data to build and advance a successful ABM campaign. The guide highlights MeritDirect’s client engagement with the goal of achieving a programmatic ABM plan to replace a lengthy sales cycle of unengaged, low-value contacts with higher value, in-market leads. An integrated campaign approach was executed to focus on the many influencers in the complex technology buyer journey resulting in 40% lift in engagement and as well as 30-50% increased average deal size.
“The Global Marketing Alliance is focused on providing ‘insight for data driven marketer’ which is why we were delighted to collaborate with MeritDirect on providing best practice on the important topic of data and ABM,” said GMA Managing Partner Craig Hanna. “We know from our many contributors just how often ABM fails to deliver the value expected and poor data is one of the key reasons for this. The guide provides a great jumping off point for businesses looking to understand how to develop a clear data strategy that can drive ABM success.”
“Initiating an ABM strategy is often overwhelming and unknown for marketers,” said MeritDirect CEO, Rob Sanchez. “As a company that provides data and digital solutions, it is also our responsibility to help those marketers successfully navigate the territory. This guide offers an actionable and applicable approach to ABM with data at its core.”
Get your copy today of Intelligent ABM: Why Data is Your Passport to Success.
For US ABM engagements, please contact Chris Blohm at 914.368.1031
For International ABM engagements, please contact Karie Burt at 914.368.1129
MeritDirect is the leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and services. Multi-channel marketers achieve and maximize superior return through MeritDirect’s Customer Acquisition and Retention, Data and Media Services, Marketing Databases, Strategic Services Group and International Services.
About The Global Marketing Alliance:
The Global Marketing Alliance (www.the-gma.com) is a alliance of contributors from around the world focused on our mission of delivering “insight for data driven marketers’. From best practice guides, to training and events we help marketers understand data and help drive value and growth for their businesses.