(RYE BROOK, NY –Effective April 12, 2018) – MeritDirect, the leading provider of global omnichannel solutions today launched their new event, The MeritDirect Marketing Experience (MDX-18). This two-day signature event is being hosted by MeritDirect at the Four Seasons in Austin, TX.
The content of the conference focuses on MeritDirect’s data-driven marketing solutions featuring technology enabled platforms. A packed audience filled the room for keynote speaker, Meagen Eisenberg, Chief Marketing Officer of MongoDB as she covered her early CMO role at this “tech unicorn” and how she identified and prioritized her tasks to create a nimble, modern marketing organization. “I knew marketing’s job was to attract, convert and keep customers. And in order to do that, we had to have the right people, processes and technology. My success would be dependent on the relationship with the Chief Revenue Officer and sales. We were there to build pipeline together and deliver the best customer experience”, said Eisenberg of her experience in 2015. This same experience is also the topic of a case study written by Stanford Graduate School of Business.
Rounding out the keynote speakers, MDX-18 also welcomes industry leaders from top brands including Microsoft, Lenovo, Oracle and Red Hat sharing ideas that support marketers’ interest in executing new strategies to develop net new audiences across channels in an environment of emerging technologies.
This invitation only event provides an exclusive learning forum for B2B Marketing and Demand Gen Professionals across many industries to network and gain insight into the best practices and strategies in all disciplines of B2B marketing. Some attendee companies represented at this event are Nokia, IBM, Oracle, Neustar, and NetApp, further establishing MeritDirect as a leading solution provider in the data, digital and analytics space, all powered by technology enabled platforms built for today’s modern marketer.
“It’s great to have so many of our top clients join us here in Austin. We continue to see the most successful brands focusing their marketing energy on delivering a consistent, simplified message across channels,” says Rob Sanchez, CEO, MeritDirect. “We are excited to be offering this impactful, relevant content delivered by leading brands in the data-driven marketing world.”
About MeritDirect Events:
MeritDirect hosts world class events that provide exceptional value to attendees and sponsors. Our events span various regions bringing thought-leaders together to discuss and share timely and relevant topics. For additional information about MeritDirect events, please contact Deirdre Blohm, Vice President of Marketing at MeritDirect – 914.368.1066.
MeritDirect is the leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and solutions. Omnichannel marketers achieve and maximize superior return through MeritDirect’s solution portfolio: Database Marketing Audience Targeting, Data, Digital + OmniChannel, Database Products + Solutions, Digital, Account Based Marketing and Demand Management, BI + Analytics and International Solutions.