(RYE BROOK, NY – September 25, 2018) – MeritDirect, the leading provider of Data Driven Technology Enabled Solutions, today announced the promotion of Andrew Joyce to Senior Vice President, BI + Analytics.
Joyce joined MeritDirect in 2007 and helped to launched the Analytics Team within the Strategic Services Group (SSG), with a mission to serve its clients in the study, measurement and improvement of marketing ROI across channels, marketing vehicles and segments.
Joyce has been in instrumental in growing both client roster and developing innovative product offerings within the Analytics Division to support client marketing requiremnets. Joyce was recently key to launching MeritDirect’s Search Engine Marketing platform which has helped to expand MeritDirect offerings in the data driven marketing space. Mark Zilling, Executive Vice President at MeritDirect stated, “Integrating PPC advertising within our BI + Analytics team provides business marketers the unique ability to apply proven direct marketing tactics to search marketing and supports a holistic perspective on acquisition and retention activities across all channels.”
Rob Sanchez, CEO of MeritDirect, congratulated Andy for his achievements and added, “As we look towards the future, it is important to strengthen our organization by getting key employees in place who have demonstrated a proven track record of strong performance and innovation in the marketplace.”
MeritDirect’s Business Intelligence + Analytics Division combines robust data with data-driven technology platforms to provide their clients with dynamic, actionable analytics.
About MeritDirect: MeritDirect is the leading provider of Data-Driven Technology Enabled Marketing Solutions. Omnichannel marketers achieve and maximize superior return through MeritDirect’s solution portfolio: Database Marketing Audience Targeting, Data, Digital + Omni-Channel, Database Products + Solutions, Account Based Marketing and Demand Management, and BI + Analytics.