(RYE BROOK, NY –May 31, 2018) – MeritDirect, the leading provider of leading Data Driven Technology Enabled Solutions, today announced the promotions of several key employees across company locations as they make changes to align for their future vision and organizational growth.
Effective immediately, the following employees have gained newly appointed titles and responsibilities:
In MeritDirect’s Headquarters Location in Rye Brook, NY, Anthony Carraturo has been promoted to Senior Vice President, Data, Digital and OmniChannel Solutions
Anthony Carraturo joined MeritDirect 12 years ago with a history of growth and strong sales performance. He has been successful working across teams and focusing on creative OmniChannel Solutions for his clients. Anthony has worked with key MeritDirect clients in data management and lead generation. As Senior Vice President, Anthony’s role will expand in working with the CEO on business development as well as expanding his current team responsibilities.
In Chicago, IL, Scott Tinkoff has been promoted to Senior Vice President, Database Marketing Audience Targeting
Scott has more than 12 years of experience in data driven marketing. Prior to joining MeritDirect, Scott spent time in various circulation, analytics and brand management roles at Uline and School Specialty.
Since joining MeritDirect in 2010, Scott has been dedicated to delivering customer growth for Merit clients and increased ROI through circulation planning, strategy and analytics. Scott’s clients rely on him for his uncommon ability to develop and refine tactics while bringing a decisive perspective.
In his new role, Scott will work more closely with top management to develop strategic data-driven programs for MeritDirect clients.
In Boston, MA, Frank Willey has been promoted to Senior Vice President, Account Based Marketing + Demand Management
Since Frank joined MeritDirect in late 2013, he has driven a clear strategic plan to position MeritDirect’s suite of Omni products as an Enterprise class solution. Clients such as SAP, Lenovo and others have since joined the MeritDirect client roster and have become valued participants in their continued solution development and product planning. As a Senior Vice President, Frank will continue to build revenue for the Boston Office as well as work with the CEO on business development related to the technology sector and OmniEngine.
Also in Boston, Eric Newell has been promoted to Vice President, Account Based Marketing + Demand Management
Eric joined MeritDirect in 2013 and built on his experience developing data driven demand creation strategies that help some of the world’s largest technology companies maximize their investment in marketing and marketing automation. He has been an integral part of building the Boston client roster, leading the growth of the Boston office, and creating OmniENGINE, MeritDirect’s managed demand platform for Account Based Marketing.
In his new role, Eric will continue to manage the Boston ABM and Demand Management team and work on key initiatives that streamline OmniEngine through Data Driven Technology.
In Littleton, CO, Stella Burn has been promoted to Vice President of Database Services in the Dovetail Division of MeritDirect
Stella Burn has been at Dovetail since 2001. Stella manages and leads Database Services, which is responsible for MeritDirect’s internal database development and update process development. Historically, Stella has both led and executed customer marketing database development efforts. Stella is an excellent developer, and her team maintains and updates production databases that have been developed by Stella and her group. Looking ahead, Stella will continue to lead and execute large internal development initiatives and develop customer marketing database implementations.
Also in Littleton, Stephanie Harguth has been promoted to Vice President of Client Services in the Dovetail Division of MeritDirect
Stephanie joined Dovetail in 1999 and has held roles as a project manager, account manager, and led marketing database implementations. She has also held a leadership role, directing and managing Client Services. Looking to the future, Stephanie will continue to lead and execute on large internal database projects and lead customer marketing database implementations.
Rob Sanchez, CEO of MeritDirect, congratulated those recognized associates for their achievements and added, “As we look towards the future, it is important to strengthen our organization by getting those key employees in place who have demonstrated a proven track record of strong performance and innovation in the marketplace. With that in mind, we are excited about these organizational changes that provide opportunity to a new group of leaders that align with our vision for MeritDirect.”
About MeritDirect: MeritDirect is the leading provider of Data-Driven Technology Enabled Marketing Solutions. Omnichannel marketers achieve and maximize superior return through MeritDirect’s solution portfolio: Database Marketing Audience Targeting, Data, Digital + Omni-Channel, Database Products + Solutions, Digital, Account Based Marketing and Demand Management, BI + Analytics and International Solutions.