Merit Blog

  • T-E-S-T: The Other Four Letter Word

    (August 15, 2017) Remember when you were a kid and it was a school day where a test (or multiple tests for that matter) was imminent? You were stressed out and couldn’t wait until they were over and done with.

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  • “One and Done” Bygones: Optimizing Acquisition of “Good” Customers via Paid Search

    July 17, 2017 from Mark Zilling, Executive Vice President, Manager For years, B2B marketers have used proven targeting techniques in their Direct Marketing campaigns to avoid spending coveted funds on new customers of low value.  You know who these new customers are, often known as “One and Done”.  These customers come in and buy your

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  • Activating Your ABM Initiative

    (May 24, 2017) Everyone can have an ABM initiative but ACTIVATING it is key. Some thoughts for your approach from Chris Blohm, SVP, MeritDirect

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  • It’s a GIRL!… and a Database!

    (April 12, 2017) Musings on the launch of a database and it's growth over several years as it adapts to market needs for technology and B2B marketers. The birth of OmniChannelBASE, MeritDirect's premier database product.

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  • The Other “Influencer Marketing”: Content for all Personas

    (March 15, 2017) When trying to sell a high-ticket product or solution, almost never does just one person make the decision to buy. In every enterprise level company, there are a suite of decision makers and each has very different levers which drive them to a thumbs up/thumbs down inclination.

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  • GDPR + Brexit: A Look Ahead at Marketing in the UK

    (February 13, 2017) Changes to the governance of data will have far-reaching consequences for businesses. The new General Data Protection Regulations (GDPR) will determine how your business “does” business, and particularly how it manages, protects and administers data in the future. The new regulations come into place in 2018 and you need to start preparing now!

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  • Rent vs. Own: A strategy to improve on LTV

    (January 26, 2017) The classic question for real estate can help you dissect your recent customer acquisition performance – do you want to rent new customers or own the relationship with them? The decision may vary based on cost and return on prospecting, but consciously deciding and let you acquire better customers that will drive more long-term value.

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  • Using Data Driven Tools to Transform Your Marketing

    (December 20, 2016) Marketing has never been more important or challenging than it is today. The need to be innovative and trans-formative while being concrete and driving tangible ROI is the riddle that today’s marketers must solve.

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  • Data “Anomolistics”, The Election and Other Noise – How to Connect the Dots

    (November 14, 2016) Business today, more than ever, is driven by the intelligent use of data. For years we’ve been working with our clients to solve their marketing challenges by improving metrics and codifying analysis.

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  • There is no debating it: Government is a big opportunity for marketers

    (October 17, 2016) It may be debate season, but there is one thing that nobody can argue: the U.S. Federal Government represents enormous buying power and enormous opportunities for marketers.

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