(January 16, 2019) What is on your marketing road map for 2019? Is this the year your organization goes big on account-based marketing? Here are three things to consider for your ABM planning and execution this year...
(January 15, 2019) So, this morning I read an article that describes using TV whitespace to deliver broadband internet access where folks simply cannot get it due to their location and/or cost concerns. This amazing process made me think of email…weird, I know, but hey it’s what I do.
(December 17, 2018) Events should be a key part of your marketing spend as they showcase your business, your product offerings and your people. In today's buyer-empowered world, marketers need to seize every opportunity to build relationships, generate goodwill, and earn the trust of prospective buyers and current customers. Read on for some tips in building your next event.
Terrence Flynn, Founder and President of Market Chord Direct, always delivers a great day when he assists with our events. Earlier this month, Terry moderated our Midwest Marketing Roundtable in Milwaukee, WI as we covered the special challenges faced by the modern direct marketer as well as case studies and new trends in data and direct marketing for catalogers and B2B Marketers alike. Click for Terry’s recap.
(October 30, 2018) If Paid Search is a fighter jet, and the Google Ads interface is our cockpit, there are several buttons that can have an outsize impact on the success of our mission. When we take over management of a new client’s Paid Search programs there are a few growth-inhibiting settings we immediately investigate...
(August 31, 2018) MeritDirect's, Chris Blohm, Senior Vice President of Data, Digital + OmniChannel Solutions is featured in the Forbes Communications Council Blog on the topic of "Account Based Marketing Is Not Always About Finding Something New".
(August 2, 2018) Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV? With a plethora of business solutions in the marketplace, it would make sense to use short-form video to tell a story about reinventing a brand, explaining what problem the solutions or services solve, or tapping into human emotion.
(July 17, 2018) Halfway through the year and full on into the proverbial summer slump, how have your marketing plans fared for 2018? Will you be making tweaks to your efforts, start from scratch or ride a fortuitous wave? If the outlook you had for 2018 back in January isn’t panning out quite the way you expected, now is the time to re-focus, re-evaluate and re-implement your marketing strategy.
(June 18, 2018) Today, our preferred target audience is being pulled in a million directions and inundated with content in every channel that nets to useless chatter. And let’s be honest, we all contribute to the noise. With that in mind, the modern marketer is challenged with being a better, more effective communicator.
(June 6, 2018) I woke up on May 25th, I was alive, my laptop worked, my bank account hadn’t been cleared out and the birds were still singing. It reminded me of Y2K and the impending sense of disaster and uncertainty that surrounded that. I am not being flippant, ensuring and safeguarding privacy is a big deal and should be our individual right. However, some parties have been banging the doom drums, making scare-mongering an art-form and without doubt, creating a tidy income stream….