(April 12, 2017) Musings on the launch of a database and it's growth over several years as it adapts to market needs for technology and B2B marketers. The birth of OmniChannelBASE, MeritDirect's premier database product.
(March 15, 2017) When trying to sell a high-ticket product or solution, almost never does just one person make the decision to buy. In every enterprise level company, there are a suite of decision makers and each has very different levers which drive them to a thumbs up/thumbs down inclination.
(February 13, 2017) Changes to the governance of data will have far-reaching consequences for businesses. The new General Data Protection Regulations (GDPR) will determine how your business “does” business, and particularly how it manages, protects and administers data in the future. The new regulations come into place in 2018 and you need to start preparing now!
(January 26, 2017) The classic question for real estate can help you dissect your recent customer acquisition performance – do you want to rent new customers or own the relationship with them? The decision may vary based on cost and return on prospecting, but consciously deciding and let you acquire better customers that will drive more long-term value.
(December 20, 2016) Marketing has never been more important or challenging than it is today. The need to be innovative and trans-formative while being concrete and driving tangible ROI is the riddle that today’s marketers must solve.
(November 14, 2016) Business today, more than ever, is driven by the intelligent use of data. For years we’ve been working with our clients to solve their marketing challenges by improving metrics and codifying analysis.
(October 17, 2016) It may be debate season, but there is one thing that nobody can argue: the U.S. Federal Government represents enormous buying power and enormous opportunities for marketers.
(August 16, 2016) BONUS Blog Content: Ethan Simblist, Vice President of Digital Services is featured in the Oracle Data Cloud Blog on the topic of Vetting B2B Data Sources.