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Merit Blog

  • “Togetherness” and Other Vibes at The 2019 Sirius Decisions Summit

    (May 30, 2019) This years’ Sirius Decisions Summit in Austin, Texas carried the theme of “Togetherness” – highlighting the need for tight collaboration between sales and marketing.  And, for that matter, organizational buy- in and a comprehensive, single vision.  Powerful stuff...

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  • The Search for the Holy Grail

    (May 23, 2019) BACK BY POPULAR DEMAND! Making your marketing quest more profitable by reactivating inactive customers and targeting potential new contacts at inactive sites. With good tools and a well-thought-out strategy, it can be done.

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  • Your 2019 ABM Journey

    (January 16, 2019) What is on your marketing road map for 2019?  Is this the year your organization goes big on account-based marketing?  Here are three things to consider for your ABM planning and execution this year...

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  • Email Still Breaks Through White Space

    (January 15, 2019) So, this morning I read an article that describes using TV whitespace to deliver broadband internet access where folks simply cannot get it due to their location and/or cost concerns.  This amazing process made me think of email…weird, I know, but hey it’s what I do.

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  • Looking Ahead to 2019: Events Speak Louder than Words

    (December 17, 2018) Events should be a key part of your marketing spend as they showcase your business, your product offerings and your people. In today's buyer-empowered world, marketers need to seize every opportunity to build relationships, generate goodwill, and earn the trust of prospective buyers and current customers. Read on for some tips in building your next event.

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  • Guest Blog: Product Expansion, Customer On-boarding, Regulation and other Highlights from MeritDirect’s Midwest Marketing Roundtable

    Terrence Flynn, Founder and President of Market Chord Direct, always delivers a great day when he assists with our events. Earlier this month, Terry moderated our Midwest Marketing Roundtable in Milwaukee, WI as we covered the special challenges faced by the modern direct marketer as well as case studies and new trends in data and direct marketing for catalogers and B2B Marketers alike. Click for Terry’s recap.

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  • Preparing For Takeoff: Three Items from our Pre-Flight Checklist to Scale Paid Search Campaigns

    (October 30, 2018) If Paid Search is a fighter jet, and the Google Ads interface is our cockpit, there are several buttons that can have an outsize impact on the success of our mission. When we take over management of a new client’s Paid Search programs there are a few growth-inhibiting settings we immediately investigate...

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  • B2H: How B2B Marketers Can Tap Into Human Emotion

    (August 2, 2018) Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV? With a plethora of business solutions in the marketplace, it would make sense to use short-form video to tell a story about reinventing a brand, explaining what problem the solutions or services solve, or tapping into human emotion.

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  • Turning Your Summer Slump into Next Season’s Success

    (July 17, 2018) Halfway through the year and full on into the proverbial summer slump, how have your marketing plans fared for 2018? Will you be making tweaks to your efforts, start from scratch or ride a fortuitous wave? If the outlook you had for 2018 back in January isn’t panning out quite the way you expected, now is the time to re-focus, re-evaluate and re-implement your marketing strategy.

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