Search Behavior and Keywords that Matter: Understanding Supportive Keywords and the Role That They Play
(February 13, 2018) Things change rapidly in the world of internet marketing, and the search behavior of our customers and prospects are no different. They are always evolving. Over the past year or two we have seen their expectations become clearer through subtle change search queries. Delivering on those expectations is the key to winning their business. Chris Roth, Marketing and Search Analyst, shares his thoughts.