(June 18, 2015) from Danielle Zaborski, Vice President The marketing game has changed. The rules, the playing field and even the referees.
(March 8, 2015) Why do marketers build a big data digital analytics warehouse? To do attribution or customer journey optimization. Multi-Channel merchants (MCMs) have long understood a value relationship exists in multi-channel marketing.
(October 21, 2014) Once prospect data has been tracked and aggregated into a central repository, your records should be enhanced with three types of information, recommends Karla Blalock, COO of PointClear. Firmographic data—static and readily available—includes information like annual revenue, employee count, growth rate, industry code and decisionmaker title.