Big Data + CRM

  • Activating Your ABM Strategy

    (May 24, 2017) Everyone can have an ABM initiative but ACTIVATING it is key. Some thoughts for your approach from Chris Blohm, SVP, MeritDirect

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  • It’s a GIRL!… and a Database!

    (April 12, 2017) Musings on the launch of a database and it's growth over several years as it adapts to market needs for technology and B2B marketers. The birth of OmniChannelBASE, MeritDirect's premier database product.

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  • How to Provide Multi Channel Marketing Solutions

    (June 18, 2015) from Danielle Zaborski, Vice President The marketing game has changed. The rules, the playing field and even the referees.

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  • Avoiding Big Data Heartache – The Journey to Data Management

    (February 1, 2015) In todays’ marketing environment where technology breakthroughs happen almost daily, and the rise of the CMO is the talk of the town the game has changed for good. Companies are building complex marketing stacks in a rush to automation and optimization, and ROI is being tracked from a fledgling lead all the way through the sales cycle (or funnel to some) to closed business, revenue, and true ROI. But what makes it all tick? What is the fundamental fuel that makes this machine hum?

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  • The Dirty Little Secrets of Bad Data

    (October 28, 2014) Data changes every second, of every minute, of every hour, of every day – right? No one understands this more than the modern data-driven marketer, anyone maintaining and running marketing automation platforms, or even those simply maintaining a holiday card list. Professionals change jobs, titles, locations, and some have the audacity to retire!

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Magnifying Glass - Data ManagementQuick Finds: Where do you want to go today?