(May 24, 2017) Everyone can have an ABM initiative but ACTIVATING it is key. Some thoughts for your approach from Chris Blohm, SVP, MeritDirect
(January 26, 2017) The classic question for real estate can help you dissect your recent customer acquisition performance – do you want to rent new customers or own the relationship with them? The decision may vary based on cost and return on prospecting, but consciously deciding and let you acquire better customers that will drive more long-term value.
(November 14, 2016) Business today, more than ever, is driven by the intelligent use of data. For years we’ve been working with our clients to solve their marketing challenges by improving metrics and codifying analysis.
(August 16, 2016) BONUS Blog Content: Ethan Simblist, Vice President of Digital Services is featured in the Oracle Data Cloud Blog on the topic of Vetting B2B Data Sources.
(May 20, 2015) Music is one of my biggest passions. I mean, it’s right up there with food and wine. Adjacent to data. The more I think about improvisational music and data, the more it makes sense. Data is absolutely booming and the bell of the ball right now, but making sense of it and marrying the data together in a cohesive, actionable manner is a lot like a musical jam.
(February 1, 2015) In todays’ marketing environment where technology breakthroughs happen almost daily, and the rise of the CMO is the talk of the town the game has changed for good. Companies are building complex marketing stacks in a rush to automation and optimization, and ROI is being tracked from a fledgling lead all the way through the sales cycle (or funnel to some) to closed business, revenue, and true ROI. But what makes it all tick? What is the fundamental fuel that makes this machine hum?
(October 28, 2014) Data changes every second, of every minute, of every hour, of every day – right? No one understands this more than the modern data-driven marketer, anyone maintaining and running marketing automation platforms, or even those simply maintaining a holiday card list. Professionals change jobs, titles, locations, and some have the audacity to retire!