(January 16, 2019) What is on your marketing road map for 2019? Is this the year your organization goes big on account-based marketing? Here are three things to consider for your ABM planning and execution this year...
(January 15, 2019) So, this morning I read an article that describes using TV whitespace to deliver broadband internet access where folks simply cannot get it due to their location and/or cost concerns. This amazing process made me think of email…weird, I know, but hey it’s what I do.
(August 31, 2018) MeritDirect's, Chris Blohm, Senior Vice President of Data, Digital + OmniChannel Solutions is featured in the Forbes Communications Council Blog on the topic of "Account Based Marketing Is Not Always About Finding Something New".
(May 2, 2018) LinkedIn CEO Jeff Weiner just revealed surprising new research about the state of job skills in the U.S. The number one 1 "skill gap" in the US workforce, according to Weiner is communication skills. The list of demands for this skill set is a mile long, but why is it in such short supply? Why is there a gap? How is this effecting your customer experience? Your account retention and your new business growth?
March 6, 2018 from MeritDirect Chris Blohm, Senior Vice President of Data, Digital and OmniChannel Solutions is featured in the Forbes Communications Council Blog on the topic of Enlisting Data to Better Understand Your B2B Customers. Click here to read the blog.
(February 5, 2018) From MeritDirect, Ethan Simblist, Vice President of Digital Solutions, is featured in the Oracle Data Cloud Blog in 3 Ways to Use B2B Data in a Cross-Device World. Click to read more.
(January 29, 2018) From MeritDirect Chris Blohm, Senior Vice President of Data, Digital and OmniChannel Solutions is featured in the Forbes Communications Council Blog on the topic of Identifying Accounts in Account Based Marketing. Click to read more.
(December 5, 2017) As we approach the holiday season, it’s inevitable that at some point, we will all contend with an Ebeneezeresque attitude. It’s the end of the year and the grind of finding someone, ANYONE with some marketing dollars left to spend, securing new customers, locking in contracts with vendors, and a multitude of other to-do items that have been stalking you all year is really harshing your holiday mellow.
(August 15, 2017) Why multi-channel marketing requires testing and why you shouldn't be afraid.
(December 20, 2016) Marketing has never been more important or challenging than it is today. The need to be innovative and trans-formative while being concrete and driving tangible ROI is the riddle that today’s marketers must solve.