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Data, Digital + Omni-Channel

  • Using Data-Driven Tools to Transform Your Marketing

    (December 20, 2016) Marketing has never been more important or challenging than it is today. The need to be innovative and trans-formative while being concrete and driving tangible ROI is the riddle that today’s marketers must solve.

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  • Government is a Big Opportunity for Marketers

    The U.S. Federal Government represents enormous buying power and enormous opportunities for marketers, however getting right is not always easy. Here are some tips for getting it right.

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  • Slow and Steady Wins the Race

    (August 15, 2016) Parallels to B2B Marketing | 3 core tactics – one tactic long considered dead, and two others being all the rage.

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  • The Data Conundrum

    (May 11, 2016) Sourcing good, quality contact data these days is a lot like herding cats. With so many “new” sources, new players, and new data attributes available, it is difficult to weed out the good from the bad.

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  • Taking Stock: 3 Essentials to Improve BtoB Marketing ROI in 2016

    (February 1, 2016) Things marketers need to do in 2016 to improve ROI on marketing spend.

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  • What is Multi-Channel Marketing?

    (November 9, 2015) Multi-channel marketing is a response to the way consumers and businesses buy now: from everywhere--and with input from everywhere. Getting it right is crucial, so get expert help.

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  • Marketing Food For Thought….

    (September 22, 2015) The key to a great soup (or marketing mix), is to intermittently stop and taste what you're cooking. What's in your soup?

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  • The Intersection of Data and Music

    (May 20, 2015) Music is one of my biggest passions. I mean, it’s right up there with food and wine. Adjacent to data. The more I think about improvisational music and data, the more it makes sense. Data is absolutely booming and the bell of the ball right now, but making sense of it and marrying the data together in a cohesive, actionable manner is a lot like a musical jam.

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