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Database Products + Solutions

  • The Importance of Intelligent Data in The Customer Journey

    (October 3, 2017) Whether an organization engages in B2B or B2C marketing, uses content marketing, channel marketing, direct marketing or brand marketing—the requirement is always the same. Trustworthy, Accessible, Fresh, & Integrated (or TAFI) marketing data is a necessity for your systems and data intelligence enhances and optimizes the customer journey.

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  • Using Data-Driven Tools to Transform Your Marketing

    (December 20, 2016) Marketing has never been more important or challenging than it is today. The need to be innovative and trans-formative while being concrete and driving tangible ROI is the riddle that today’s marketers must solve.

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