Today, our preferred target audience is being pulled in a million directions and inundated with content in every channel that nets to useless chatter. And let’s be honest, we all contribute to the noise. With that in mind, the modern marketer is challenged with being a better, more effective communicator.
We have to make it a best practice to reach people without interrupting them, or making huge demands on their time. At MeritDirect, we work with our partners to identify what real people want to talk about and how we can get them the valuable information they need to make informed decisions. Remember, the more useless, company driven information we send that doesn’t address a prospect’s interests, the harder it will be to convert as noise increases and tolerance drops.
However, as much as people want to block distractions, they are interested in hearing about things that interest them, provided it’s done well and with respect for their time. Enter the need for multiple, BI driven tools that understand a prospects interests, including timing related to intent to purchase, technology mapping to identify possible next logical product or identifying the content journey of “won” customers to optimize content development.
A big step in today’s ABM driven environment is developing a clear sense of who you are and what you’re about as a brand. But, it’s so disparate and people think they already know what you do, right? HP does printers… IBM, big computers… but the marketer knows that there is much more to your story.
We like to ask our clients…
If you have clarity around the big picture, it means the small pictures add up.
At MeritDirect, we feel there is an extraordinary opportunity to impact your market share in the SMB and MM space. We have developed solutions with that goal in mind.
OmniENGINE is the answer for ABM, for Demand Gen, for disseminating relevant content to the right audience at the right time and optimizing your in-market prospects.
Our team will build a custom targeted private audience for you and manages communication across channels, provides relevant reporting and ultimately delivers fully engaged and email vetted contacts back to accelerate your opportunity development.
Enough noise. Let’s get started today.
Sr. Vice President | Account Based Marketing + Demand Gen