(August 19, 2015) Utilizing LTV in Setting Optimal Budgets for Reactivation One of the more common things we see when auditing circulation plans for our clients is moderate-to-severe under solicitation of inactive customers.
(May 20, 2015) Music is one of my biggest passions. I mean, it’s right up there with food and wine. Adjacent to data. The more I think about improvisational music and data, the more it makes sense. Data is absolutely booming and the bell of the ball right now, but making sense of it and marrying the data together in a cohesive, actionable manner is a lot like a musical jam.
(March 8, 2015) Why do marketers build a big data digital analytics warehouse? To do attribution or customer journey optimization. Multi-Channel merchants (MCMs) have long understood a value relationship exists in multi-channel marketing.
(February 1, 2015) In todays’ marketing environment where technology breakthroughs happen almost daily, and the rise of the CMO is the talk of the town the game has changed for good. Companies are building complex marketing stacks in a rush to automation and optimization, and ROI is being tracked from a fledgling lead all the way through the sales cycle (or funnel to some) to closed business, revenue, and true ROI. But what makes it all tick? What is the fundamental fuel that makes this machine hum?
(October 28, 2014) Data changes every second, of every minute, of every hour, of every day – right? No one understands this more than the modern data-driven marketer, anyone maintaining and running marketing automation platforms, or even those simply maintaining a holiday card list. Professionals change jobs, titles, locations, and some have the audacity to retire!
(October 21, 2014) Once prospect data has been tracked and aggregated into a central repository, your records should be enhanced with three types of information, recommends Karla Blalock, COO of PointClear. Firmographic data—static and readily available—includes information like annual revenue, employee count, growth rate, industry code and decisionmaker title.