(April 1, 2015) Sometimes, the best stories are told by your customers. There is no better way for prospects and leads to learn about the quality services your company provides, than through the voice of one of your long standing clients.
(March 8, 2015) Why do marketers build a big data digital analytics warehouse? To do attribution or customer journey optimization. Multi-Channel merchants (MCMs) have long understood a value relationship exists in multi-channel marketing.
(February 1, 2015) In todays’ marketing environment where technology breakthroughs happen almost daily, and the rise of the CMO is the talk of the town the game has changed for good. Companies are building complex marketing stacks in a rush to automation and optimization, and ROI is being tracked from a fledgling lead all the way through the sales cycle (or funnel to some) to closed business, revenue, and true ROI. But what makes it all tick? What is the fundamental fuel that makes this machine hum?
(October 28, 2014) Data changes every second, of every minute, of every hour, of every day – right? No one understands this more than the modern data-driven marketer, anyone maintaining and running marketing automation platforms, or even those simply maintaining a holiday card list. Professionals change jobs, titles, locations, and some have the audacity to retire!
(October 21, 2014) Once prospect data has been tracked and aggregated into a central repository, your records should be enhanced with three types of information, recommends Karla Blalock, COO of PointClear. Firmographic data—static and readily available—includes information like annual revenue, employee count, growth rate, industry code and decisionmaker title.