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Competitive Market Analysis

Keep your friend close, but your enemies’ closer- It is vital for a company’s long term success that you stay on top of the latest trends among competitors in your marketplace.

  • Catalogs – Our team examines product categories, breadth of selection, pricing and comparable individual products.
  • Websites – We examine all web metrics and strong in-catalog references to web pages.
  • Email – We examine message frequency, copy and design quality, offer strength and variety as well as individual products offered.


  • “MeritDirect is Lenovo’s strategic BtoB data partner. We leverage their OmniENGINE solution to drive demand generation, ABM nurture, and intelligent database growth. MeritDirect’s unparalleled quality, reach, intelligence, and performance make it an easy decision to justify on paper. Best in class service and collaboration is like a pound of bacon all to yourself.”
    - Mike Ballard, Sr. Manager, Global Digital Marketing - Lenovo

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