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Multi-Channel Attribution

Multi-channel marketers recognize the value of marketing in multiple channels but often operate each channel independently, resulting in assessment of performance of each channel independently. Because most channels support each other, the results of the combined channel assessments often add up to more than 100% of the company’s revenue. Clearly this is not ideal.

MeritDirect’s approach to this complex issue is focusing not on last touch attribution in an individual channel but in aggregate attribution across all marketing channels, both addressable and non-addressable. By identifying communication cadence patterns and modeling performance, we identify which channels, cadences and frequencies are impacting performance, resulting in targeted recommendations for allocation of marketing dollars by channel.


Testimonials
  • “MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
    - Peg Kuman, Vice Chairman, Farm Market iD
  • "Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”
    - Byron CrowellDirector of Operations, Q11 - Solution Publishing
  • “Trust and communication are non-negotiables when it comes to partner relationships. Thankfully, Merit Direct excels in both areas, having worked with us from day one on laying a foundation of proactive consultation, strategic collaboration, and, ultimately, mutual success. ”
    - Stuart BonnerSr. Director, Marketing Operations & Client Services - Access Intelligence, LLC
     
  • “Data is sensitive, and mistakes interpreting data can be costly. When it comes to data, you want to work with a company that you trust. For us, MeritDirect is that company. They not only have the history, but they have the team.”
    - Geoffrey Forman Marketing Analyst, Edmund Optics Barrington, NJ
    Geoffrey Forman - MeritDirect
    Edmund Optics Worldwide - MeritDirect Solutions

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