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Multi-Channel Circulation Planning

Today’s direct marketers manage both proactive and reactive marketing campaigns. Proactive campaigns include catalogs, email, outbound telemarketing, etc. Reactive marketing includes paid search, retargeting, etc. Proper measurement of multi-channel performance (see Multi-Channel Attribution) and subsequent integrated planning of all campaign channels maximizes marketing dollars spent across all channels.


Testimonials
  • “Trust and communication are non-negotiables when it comes to partner relationships. Thankfully, Merit Direct excels in both areas, having worked with us from day one on laying a foundation of proactive consultation, strategic collaboration, and, ultimately, mutual success. ”
    - Stuart BonnerSr. Director, Marketing Operations & Client Services - Access Intelligence, LLC
     
  • “MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
    - Peg Kuman, Vice Chairman, Farm Market iD
  • “Data is sensitive, and mistakes interpreting data can be costly. When it comes to data, you want to work with a company that you trust. For us, MeritDirect is that company. They not only have the history, but they have the team.”
    - Geoffrey Forman Marketing Analyst, Edmund Optics Barrington, NJ
    Geoffrey Forman - MeritDirect
    Edmund Optics Worldwide - MeritDirect Solutions
  • "Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”
    - Byron CrowellDirector of Operations, Q11 - Solution Publishing

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