On February 9, 2016, MeritDirect Announces the Acquisition of FCI – Furgiuele & Company, Inc.
MeritDirect is proud to supplement our Consulting + Analytics team with the reporting and analytic services of the organization formerly known Furgiuele & Company, Inc.
Systems, Consulting + Reporting
This team is dedicated to making marketing data actionable since 1984, and has been helping clients analyze data, generate information, and create knowledge to drive their marketing efforts forward, through consulting services and custom designed software solutions. Working throughout Direct Marketing, FCI has developed a suite of software solutions designed to make data manipulation more accurate, the process more efficient, the staff more productive, and management more informed.
The team focuses on Consultation + Reporting ‐ on all media used to solicit new business and in retention marketing. Services include a variety of specific assignments: writing marketing plans; preparing RFPs, and managing the evaluation process; executing media planning; buying and tracking materials purchasing. Our approach incorporates the codification of a process and a methodology that ensures data integrity, analytical rigor, extensible capabilities, and back‐up support.
Many marketing companies have developed systems as needed as new marketing channels have evolved. Often these systems do not aggregate efficiently into accurate and timely corporate reporting, requiring substantial manpower each week or month to aggregate and QC.
KPI + Executive Dashboards
A simple but also valuable byproduct of an analytics relationship with MeritDirect is that all relevant data is aggregated and centralized in a marketing database. This environment enables creation of efficient reporting bundles that are refreshed at a frequency relevant to your business requirements.
“Trust and communication are non-negotiables when it comes to partner relationships. Thankfully, Merit Direct excels in both areas, having worked with us from day one on laying a foundation of proactive consultation, strategic collaboration, and, ultimately, mutual success. ”
"Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”- Byron Crowell, Director of Operations, Q11 - Solution Publishing
“Data is sensitive, and mistakes interpreting data can be costly. When it comes to data, you want to work with a company that you trust. For us, MeritDirect is that company. They not only have the history, but they have the team.”- Geoffrey Forman Marketing Analyst, Edmund Optics Barrington, NJ
“MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”