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On February 9, 2016, MeritDirect Announces the Acquisition of FCI – Furgiuele & Company, Inc.
MeritDirect is proud to supplement our Consulting + Analytics team with the reporting and analytic services of the organization formerly known Furgiuele & Company, Inc.
Systems, Consulting + Reporting
This team is dedicated to making marketing data actionable since 1984, and has been helping clients analyze data, generate information, and create knowledge to drive their marketing efforts forward, through consulting services and custom designed software solutions. Working throughout Direct Marketing, FCI has developed a suite of software solutions designed to make data manipulation more accurate, the process more efficient, the staff more productive, and management more informed.
The team focuses on Consultation + Reporting ‐ on all media used to solicit new business and in retention marketing. Services include a variety of specific assignments: writing marketing plans; preparing RFPs, and managing the evaluation process; executing media planning; buying and tracking materials purchasing. Our approach incorporates the codification of a process and a methodology that ensures data integrity, analytical rigor, extensible capabilities, and back‐up support.
Many marketing companies have developed systems as needed as new marketing channels have evolved. Often these systems do not aggregate efficiently into accurate and timely corporate reporting, requiring substantial manpower each week or month to aggregate and QC.
KPI + Executive Dashboards
A simple but also valuable byproduct of an analytics relationship with MeritDirect is that all relevant data is aggregated and centralized in a marketing database. This environment enables creation of efficient reporting bundles that are refreshed at a frequency relevant to your business requirements.
“MeritDirect is Lenovo’s strategic BtoB data partner. We leverage their OmniENGINE solution to drive demand generation, ABM nurture, and intelligent database growth. MeritDirect’s unparalleled quality, reach, intelligence, and performance make it an easy decision to justify on paper. Best in class service and collaboration is like a pound of bacon all to yourself.”