Marketing Solutions Banner

Connect with
one of our specialists

Customer Acquisition + RetentionData, Digital + Omni ChannelDatabase Products + SolutionsDigitalBI + AnalyticsABM + Demand ManagementInternational Solutions


Reporting Systems

On February 9, 2016, MeritDirect Announces the Acquisition of FCI – Furgiuele & Company, Inc.

MeritDirect is proud to supplement our Consulting + Analytics team with the reporting and analytic services of the organization formerly known Furgiuele & Company, Inc.

Systems, Consulting + Reporting

This team is dedicated to making marketing data actionable since 1984, and has been helping clients analyze data, generate information, and create knowledge to drive their marketing efforts forward, through consulting services and custom designed software solutions. Working throughout Direct Marketing, FCI has developed a suite of software solutions designed to make data manipulation more accurate, the process more efficient, the staff more productive, and management more informed.

The team focuses on Consultation + Reporting ‐ on all media used to solicit new business and in retention marketing. Services include a variety of specific assignments: writing marketing plans; preparing RFPs, and managing the evaluation process; executing media planning; buying and tracking materials purchasing. Our approach incorporates the codification of a process and a methodology that ensures data integrity, analytical rigor, extensible capabilities, and back‐up support.

Many marketing companies have developed systems as needed as new marketing channels have evolved.  Often these systems do not aggregate efficiently into accurate and timely corporate reporting, requiring substantial manpower each week or month to aggregate and QC.

KPI + Executive Dashboards

A simple but also valuable byproduct of an analytics relationship with MeritDirect is that all relevant data is aggregated and centralized in a marketing database.  This environment enables creation of efficient reporting bundles that are refreshed at a frequency relevant to your business requirements.

Reporting-Systems-Infographic-2


Testimonials
  • “For over fifteen years, MeritDirect has been a great partner in helping us and our clients effectively monetize data through data management and maximizing revenue from database environments. The experienced team at MeritDirect is fantastic at identifying and acting on new business opportunities in the fast-changing world of database marketing. MeriDirect has really been a game-changer for our company”
    -Larry Bennett, CEO/Founder - listsOnline
  • “MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
    - Peg Kuman, Vice Chairman, Farm Market iD
  • “I love working with the BI + Analytics team at MeritDirect– from routine analytics to modeling to strategy development, they consistently provide keen insights and actions that keep our business on a growth trajectory. They are critical to helping Edmund Optics stay ahead of the competition.”
    - Marissa Edmund, EVP Marketing and Sales - Edmund Optics
  • “Trust and communication are non-negotiables when it comes to partner relationships. Thankfully, Merit Direct excels in both areas, having worked with us from day one on laying a foundation of proactive consultation, strategic collaboration, and, ultimately, mutual success. ”
    - Stuart BonnerSr. Director, Marketing Operations & Client Services - Access Intelligence, LLC
     
  • “MeritDirect is Lenovo’s strategic BtoB data partner. We leverage their OmniENGINE solution to drive demand generation, ABM nurture, and intelligent database growth. MeritDirect’s unparalleled quality, reach, intelligence, and performance make it an easy decision to justify on paper. Best in class service and collaboration is like a pound of bacon all to yourself.”
    - Mike Ballard, Sr. Manager, Global Digital Marketing - Lenovo
     
  • "Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide
  • "Having worked with MeritDirect for a number of years one thing remains constant, their professionalism. It’s refreshing to work with a company that’s forward thinking and proactive. Merit is always open to suggestions on any project we present and work on together." -Ellen Smyth, CEO - International Awards Group
  • "Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide
  • “Merit Direct’s Database Marketing Audience Targeting solutions are the best in the industry. We have worked with them for more than a decade, and every season they deliver solid growth.”
    -Sean Tabb, Marketing Manager, L.L.Bean Direct to Business
  • "Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”
    - Byron Crowell, Director of Operations, Q11 - Solution Publishing

This site uses cookies to enhance your browsing experience. By continuing to the site you accept their use.


Magnifying Glass - Data ManagementQuick Finds: Where do you want to go today?