When you run a multi-channel direct marketing business, many integrated and inter-dependent marketing functions need to be performed expertly.
“Best practices” have evolved over the last 15 years as the integration of offline and online marketing solutions have become a necessity. Market dynamics were reshaped by the great recession in the late 2000’s. What works today is substantially different than what worked just a few years earlier.
Some marketing consulting and multi-channel marketing analytics companies provide competent perspectives on how a business is performing. We prefer to focus on “action-oriented” analytics that provide not only where the business is today, based on marketing activities of the recent past, but also specific recommendations on how to move your business forward in the immediate, mid-term and longer range time frames. Our comprehensive group of marketing products and services focuses on providing clients with assessment, application of best practices and maximization of ROI.
“MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”- Peg Kuman Vice Chairman, Relevate Springfield, VA
"In my opinion Merit Direct is well ahead of the pack in all categories. Certainly their business acumen is at the highest level and they truly operate in a self-actualized mode. They are constantly on top of changes in the business, new media, new ways or approaches new strategies new tactics. They really stay on top of what’s going in business and what's going on in the marketing world in general.”- Ron Sichler President, RLS Media Greenwich, CT
“Data is sensitive, and mistakes interpreting data can be costly. When it comes to data, you want to work with a company that you trust. For us, MeritDirect is that company. They not only have the history, but they have the team.”- Geoffrey Forman Marketing Analyst, Edmund Optics Barrington, NJ
“I find MeritDirect to be a true partner in our business. I like to define vendors as people who want to make money from you versus partners who want you to grow your business. And MeritDirect is tremendous at helping us grow our own business, coming up with innovative concepts to help us leverage our data assets and improve on our current practices.
I would like to thank Rob Sanchez and the whole staff at MeritDirect for showing us that there’s higher ground to conduct our business and to prove that it’s not just a concept, that it is truly proven under true partnership and to thank you for being involved with our business in this level.”- Sylvia M. Sierra
Vice President, Customer Acquisition + Retention,
Access Intelligence LLC