The Data Management + Media Services division is the data monetization arm of MeritDirect, and focuses on generating the highest possible return on your data assets. Data comes in many shapes and sizes these days, and our expertise lies in identifying the right market opportunities and segmentation to deliver the maximum revenue possible.
Our industry-leading program combines our proven track record and expertise of our people, aggressive and proactive sales methodologies, quality customer service, product development strategies, and leading edge marketing strategies.
Whether a consumer, business, or an institutional focused list; postal, email, or even digitally sourced data; MeritDirect has the marketing experts and platform to deliver real return on your data asset. Between our proprietary corporate data products like OmniChannelBASE™ and MeritBase™, and our direct channel to marketing agencies and top marketers and advertisers our ability to drive bottom line ROI for our clients is unmatched.
Working hand-in-hand with our data monetization services is our cutting edge database development and delivery services. Before revenue opportunity can be fully realized the data needs to be set up properly, including enhancement, hygiene, and delivery solutions. Our multi-tiered processing and advanced hygiene technology stack ensures accurate data being delivered safely and securely to mail houses, into marketing automation platforms, and directly into inboxes for email efforts.
In many cases after our clients have experienced our platform and delivery capabilities, we become the database of record and delivery mechanism for their businesses. This offers an outsourced, cost-effective, and completely secure environment for data-driven businesses. In addition, via our DataMD product we also offer data enhancement and hygiene services that add value and complete data sets.
“MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”- Peg Kuman Vice Chairman, Relevate Springfield, VA
"MeritDirect consistently executes cost-efficient list rental programs for a variety of campaigns that we manage for our clients. They almost always have the audiences that we're targeting, and never fail in providing excellent customer service to our media team."- Joel Villezar
Associate Media Director, gyro
San Francisco, CA
“MeritDirect is always responsive to our business plans and quick to offer alternatives to traditional CPM rental to drive 1105 revenue, while satisfying our customers’ campaign needs.”- Kristi Dougherty
General Manager, 1105 Media, Inc.
“When it comes to data services and list management, MeritDirect proves time and time again to be a reliable partner. We know we can trust their data quality, as we’ve seen positive results for many years across a number of agency clients.”- Brandon Friesen President, Just Media, Inc. Emoryville, CA
"In my opinion Merit Direct is well ahead of the pack in all categories. Certainly their business acumen is at the highest level and they truly operate in a self-actualized mode. They are constantly on top of changes in the business, new media, new ways or approaches new strategies new tactics. They really stay on top of what’s going in business and what's going on in the marketing world in general.”- Ron Sichler President, RLS Media Greenwich, CT
“I find MeritDirect to be a true partner in our business. I like to define vendors as people who want to make money from you versus partners who want you to grow your business. And MeritDirect is tremendous at helping us grow our own business, coming up with innovative concepts to help us leverage our data assets and improve on our current practices.
I would like to thank Rob Sanchez and the whole staff at MeritDirect for showing us that there’s higher ground to conduct our business and to prove that it’s not just a concept, that it is truly proven under true partnership and to thank you for being involved with our business in this level.”- Sylvia M. Sierra
Vice President, Customer Acquisition + Retention,
Access Intelligence LLC
"MeritDirect is a pleasure to work with and make it easy for us to monetize our database. They respond quickly to requests, are thorough in their due diligence and proper usage of our data, and are always on top of any project we have underway."- Rod StoddardPresident, Martindale-Hubbell New Providence, NJ