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Database Marketing Audience Targeting

Today, more than ever, your business needs to employ a successful data-driven approach to generate new customers and retain existing customers. MeritDirect provides integrated data-driven marketing products to jump start your customer acquisition, retention, reactivation and site penetration. Our Database Marketing Audience Targeting team serves as a strategic partner to you through our experienced staff and in-house BI and Analytics team.

World Class Business Database Products

MeritDirect has built a unique suite of database that comprehensively address the direct marketing needs of sophisticated B2B marketers. Our products allow for industry leading B2B targeting using enhanced data elements that include response activity, calculated transactions and robust firmographic selects. These attributes allow for custom built models for sophisticated, targeted prospect efforts and to maximize the value of your customers.

Business Intelligence + Analytics

MeritDirect’s Business Intelligence and Analytics team helps you with assessment, application of best practices and maximization of ROI across all channels. Our team focuses on “action-oriented” reporting and analytics that provide specific recommendations on how to move forward in the intermediate, mid-term and long-range market time frames. Our in-house team has one core organizing principle: promoting + enabling data driven decision making across our client base.

New Customer Acquisition

Generating new customers is the life blood of any business. The array of tools, techniques, and data available can obscure the best solutions. MeritDirect focuses on evaluating the different ways of acquiring new customers – the costs to acquire, the overall value of the customer, and how this drives the overall growth of the customer file. We rely on the power of your data to score, segment and act upon – starting with past purchasing behavior, current personas and business site activity.

Customer Retention

Acquiring new customer sites is an expensive process – but a critical investment! The best way to compound the interest on your investment is to retain and maintain business at that site to increase customer lifetime value, drive repeat purchases and build a network of loyal customers. MeritDirect’s experienced team and sophisticated tools explore ways to develop more demand from sites with highest potential.

Site Penetration

For B2B marketers, customer retention and site penetration are linked and complimentary concepts. MeritDirect can helps you capitalize on opportunities to gain maximum value from existing customer sites.

Site Reactivation

Company closed? or your buying contact has moved on? Discover which lapsed sites are worth the investment for reactivation. We use proprietary modeling data to score your customer sites and rank their value for reactivation.

  • “MeritDirect is Lenovo’s strategic BtoB data partner. We leverage their OmniENGINE solution to drive demand generation, ABM nurture, and intelligent database growth. MeritDirect’s unparalleled quality, reach, intelligence, and performance make it an easy decision to justify on paper. Best in class service and collaboration is like a pound of bacon all to yourself.”
    - Mike Ballard, Sr. Manager, Global Digital Marketing - Lenovo

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