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Customer Acquisition + RetentionData, Digital + Omni ChannelDatabase Products + SolutionsDigitalBI + AnalyticsABM + Demand ManagementInternational Solutions


B2B Acquisition

It is our daily mission to help our clients acquire new customers. New customers are the life blood of an enterprise, they are why enterprises exist.

Customers come in many forms and from many channels. Customer needs are different. The different needs can lead to different down stream value.

MeritDirect focuses on evaluating the different ways of acquiring new customers – the costs to acquire, the overall value of the customer, and how this drives the overall growth of the customer file. The customer that drives enterprise value.

Many tools can be brought to bear to help maximize acquisition budget:
Customer Analytics & Lifetime Value Analysis
Multi-Channel Attribution
Predictive Modeling

However, the most important tool that is in our solution set is our experience. MeritDirect serves its clients with a staff that has an unmatched level of experience in B2B Acquisition marketing. Contact MeritDirect to discuss your Database Marketing Audience Targeting opportunities.


Testimonials
  • “MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
    - Peg Kuman, Vice Chairman, Farm Market iD
  • “Merit Direct’s Database Marketing Audience Targeting solutions are the best in the industry. We have worked with them for more than a decade, and every season they deliver solid growth.”
    -Sean Tabb, Marketing Manager, L.L.Bean Direct to Business
  • “MeritDirect is Lenovo’s strategic BtoB data partner. We leverage their OmniENGINE solution to drive demand generation, ABM nurture, and intelligent database growth. MeritDirect’s unparalleled quality, reach, intelligence, and performance make it an easy decision to justify on paper. Best in class service and collaboration is like a pound of bacon all to yourself.”
    - Mike Ballard, Sr. Manager, Global Digital Marketing - Lenovo
     
  • “MeritDirect has a lot of innovative products that really pertain to our business. We have a very niche vertical in the engineering space and MeritDirect has been able to procure a number of engineering contacts for us for use in many of our direct mail campaigns. We've had a lot of success with that, we've also employed some multi-channel marketing tactics using some re-targeting campaigns that Merit has performed for us. So we've had a lot of success with their products we've been clients of theirs for many years now and we look forward to a lasting relationship with them in the future.”
    -Shaun Gameroz, Direct Marketing Manager - Pasternack
    Shaun Gameroz - MeritDirect Employee
    Pasternack Logo - Marketing Solutions Client
  • “Trust and communication are non-negotiables when it comes to partner relationships. Thankfully, Merit Direct excels in both areas, having worked with us from day one on laying a foundation of proactive consultation, strategic collaboration, and, ultimately, mutual success. ”
    - Stuart BonnerSr. Director, Marketing Operations & Client Services - Access Intelligence, LLC
     
  • "Having worked with MeritDirect for a number of years one thing remains constant, their professionalism. It’s refreshing to work with a company that’s forward thinking and proactive. Merit is always open to suggestions on any project we present and work on together." -Ellen Smyth, CEO - International Awards Group
  • “For over fifteen years, MeritDirect has been a great partner in helping us and our clients effectively monetize data through data management and maximizing revenue from database environments. The experienced team at MeritDirect is fantastic at identifying and acting on new business opportunities in the fast-changing world of database marketing. MeriDirect has really been a game-changer for our company”
    -Larry Bennett, CEO/Founder - listsOnline
  • "With MeritDirect's CPL program, we have increased our ROAS, and provided a greater amount of MQL's to our Sale Org; including higher quality "business conversations' and more key decision makers and influencers in the pipeline."   -Will Vasquez, Demand Creation Marketing Manager - LogMeIn GetGo (formerly Citrix)
  • "Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”
    - Byron Crowell, Director of Operations, Q11 - Solution Publishing
  • "Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide

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