Retention and Site Penetration – for B2B Marketers these are linked and complimentary concepts. And MeritDirect can help Marketers capitalize on opportunities to gain maximum value from Customer Sites.
Acquiring a new Site is an expensive process – but a critical investment! The best way to compound the interest on this investment is to Retain that site and acquire additional buying contacts through Site Penetration.
A site can be Retained by continuing to develop demand from the buyer at the site. This may be leaving money on the table by not looking to develop other buyers at the site.
Site Penetration is a great tool to accelerate the revenue growth of customers. The key is in matching the level of marketing investment with the potential return. MeritDirect has a number of powerful tools to help focus in on the sites with highest potential.
Connect with MeritDirect today to arrange an analysis of the Site Retention and Penetration potential of your customer file.
“For over fifteen years, MeritDirect has been a great partner in helping us and our clients effectively monetize data through data management and maximizing revenue from database environments. The experienced team at MeritDirect is fantastic at identifying and acting on new business opportunities in the fast-changing world of database marketing. MeriDirect has really been a game-changer for our company”-Larry Bennett, CEO/Founder - listsOnline
"Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”- Byron Crowell, Director of Operations, Q11 - Solution Publishing
“MeritDirect is Lenovo’s strategic BtoB data partner. We leverage their OmniENGINE solution to drive demand generation, ABM nurture, and intelligent database growth. MeritDirect’s unparalleled quality, reach, intelligence, and performance make it an easy decision to justify on paper. Best in class service and collaboration is like a pound of bacon all to yourself.”
“MeritDirect has a lot of innovative products that really pertain to our business. We have a very niche vertical in the engineering space and MeritDirect has been able to procure a number of engineering contacts for us for use in many of our direct mail campaigns. We've had a lot of success with that, we've also employed some multi-channel marketing tactics using some re-targeting campaigns that Merit has performed for us. So we've had a lot of success with their products we've been clients of theirs for many years now and we look forward to a lasting relationship with them in the future.”-Shaun Gameroz, Direct Marketing Manager - Pasternack
"Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide
"Having worked with MeritDirect for a number of years one thing remains constant, their professionalism. It’s refreshing to work with a company that’s forward thinking and proactive. Merit is always open to suggestions on any project we present and work on together." -Ellen Smyth, CEO - International Awards Group
“Trust and communication are non-negotiables when it comes to partner relationships. Thankfully, Merit Direct excels in both areas, having worked with us from day one on laying a foundation of proactive consultation, strategic collaboration, and, ultimately, mutual success. ”
“Merit Direct’s Database Marketing Audience Targeting solutions are the best in the industry. We have worked with them for more than a decade, and every season they deliver solid growth.”-Sean Tabb, Marketing Manager, L.L.Bean Direct to Business
“MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”