Within most B2B Customer files there is a small, or not-so-small, group of buyers referred to as Institutions. Education, Healthcare, Government, and Religious Institutions are often amongst the very best customer segments.
You can maximize the potential of the Institution market if you pay attention to what makes them unique.
Educational and Governmental institutions have significant seasonality to them – if you synch your marketing to the schedule you can see enormous increases in results. Healthcare is a market that gets much attention but is multi-faceted – large multi-department hospitals are very different from small and numerous Ambulatory facilities. Religious Organizations have profoundly different customer profiles which can help you determine the appropriate focus.
All of this results are available with the Experience and Data that MeritDirect can bring to bear…to help you reach Higher Ground!
“Data is sensitive, and mistakes interpreting data can be costly. When it comes to data, you want to work with a company that you trust. For us, MeritDirect is that company. They not only have the history, but they have the team.”- Geoffrey Forman Marketing Analyst, Edmund Optics Barrington, NJ
"MeritDirect consistently executes cost-efficient list rental programs for a variety of campaigns that we manage for our clients. They almost always have the audiences that we're targeting, and never fail in providing excellent customer service to our media team."- Joel Villezar
Associate Media Director, gyro
San Francisco, CA
“I find MeritDirect to be a true partner in our business. I like to define vendors as people who want to make money from you versus partners who want you to grow your business. And MeritDirect is tremendous at helping us grow our own business, coming up with innovative concepts to help us leverage our data assets and improve on our current practices.
I would like to thank Rob Sanchez and the whole staff at MeritDirect for showing us that there’s higher ground to conduct our business and to prove that it’s not just a concept, that it is truly proven under true partnership and to thank you for being involved with our business in this level.”- Sylvia M. Sierra
Vice President, Customer Acquisition + Retention,
Access Intelligence LLC
“MeritDirect has a lot of innovative products that really pertain to our business. We have a very niche vertical in the engineering space and MeritDirect has been able to procure a number of engineering contacts for us for use in many of our direct mail campaigns. We've had a lot of success with that, we've also employed some multi-channel marketing tactics using some re-targeting campaigns that Merit has performed for us. So we've had a lot of success with their products we've been clients of theirs for many years now and we look forward to a lasting relationship with them in the future.”- Shaun Gameroz Direct Marketing Manager, Pasternack Irvine, CA
"In my opinion Merit Direct is well ahead of the pack in all categories. Certainly their business acumen is at the highest level and they truly operate in a self-actualized mode. They are constantly on top of changes in the business, new media, new ways or approaches new strategies new tactics. They really stay on top of what’s going in business and what's going on in the marketing world in general.”- Ron Sichler President, RLS Media Greenwich, CT
“Merit Direct’s customer acquisition services are the best in the industry. We have worked with them for more than a decade, and every season they deliver solid growth.”- Sean Tabb
Marketing Manager, L.L.Bean Direct to Business
“MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”- Peg Kuman Vice Chairman, Relevate Springfield, VA