Within most B2B Customer files there is a small, or not-so-small, group of buyers referred to as Institutions. Education, Healthcare, Government, and Religious Institutions are often amongst the very best customer segments.
You can maximize the potential of the Institution market if you pay attention to what makes them unique.
Educational and Governmental institutions have significant seasonality to them – if you synch your marketing to the schedule you can see enormous increases in results. Healthcare is a market that gets much attention but is multi-faceted – large multi-department hospitals are very different from small and numerous Ambulatory facilities. Religious Organizations have profoundly different customer profiles which can help you determine the appropriate focus.
All of this results are available with the Experience and Data that MeritDirect can bring to bear…to help you reach Higher Ground!
"Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”- Byron Crowell, Director of Operations, Q11 - Solution Publishing
“Data is sensitive, and mistakes interpreting data can be costly. When it comes to data, you want to work with a company that you trust. For us, MeritDirect is that company. They not only have the history, but they have the team.”- Geoffrey Forman Marketing Analyst, Edmund Optics Barrington, NJ
"MeritDirect has immersed themselves into my business in a way that I didn’t anticipate when we first started working together and now I fully rely on their services. The team is a wonderful combination of keeping the day to day running with accuracy and efficiency while also helping to drive strategic initiatives to move our program forward in new ways that we hadn't considered."- Shawna Dahlin, Director, CRM & Engagement - Microsoft
“MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
“Merit Direct’s customer acquisition services are the best in the industry. We have worked with them for more than a decade, and every season they deliver solid growth.”- Sean Tabb
Marketing Manager, L.L.Bean Direct to Business
“MeritDirect has a lot of innovative products that really pertain to our business. We have a very niche vertical in the engineering space and MeritDirect has been able to procure a number of engineering contacts for us for use in many of our direct mail campaigns. We've had a lot of success with that, we've also employed some multi-channel marketing tactics using some re-targeting campaigns that Merit has performed for us. So we've had a lot of success with their products we've been clients of theirs for many years now and we look forward to a lasting relationship with them in the future.”- Shaun Gameroz Direct Marketing Manager, Pasternack Irvine, CA
“Trust and communication are non-negotiables when it comes to partner relationships. Thankfully, Merit Direct excels in both areas, having worked with us from day one on laying a foundation of proactive consultation, strategic collaboration, and, ultimately, mutual success. ”