Within most B2B Customer files there is a small, or not-so-small, group of buyers referred to as Institutions. Education, Healthcare, Government, and Religious Institutions are often amongst the very best customer segments.
You can maximize the potential of the Institution market if you pay attention to what makes them unique.
Educational and Governmental institutions have significant seasonality to them – if you synch your marketing to the schedule you can see enormous increases in results. Healthcare is a market that gets much attention but is multi-faceted – large multi-department hospitals are very different from small and numerous Ambulatory facilities. Religious Organizations have profoundly different customer profiles which can help you determine the appropriate focus.
All of this results are available with the Experience and Data that MeritDirect can bring to bear…to help you reach Higher Ground!
“MeritDirect has a lot of innovative products that really pertain to our business. We have a very niche vertical in the engineering space and MeritDirect has been able to procure a number of engineering contacts for us for use in many of our direct mail campaigns. We've had a lot of success with that, we've also employed some multi-channel marketing tactics using some re-targeting campaigns that Merit has performed for us. So we've had a lot of success with their products we've been clients of theirs for many years now and we look forward to a lasting relationship with them in the future.”-Shaun Gameroz, Direct Marketing Manager - Pasternack
“For over fifteen years, MeritDirect has been a great partner in helping us and our clients effectively monetize data through data management and maximizing revenue from database environments. The experienced team at MeritDirect is fantastic at identifying and acting on new business opportunities in the fast-changing world of database marketing. MeriDirect has really been a game-changer for our company”-Larry Bennett, CEO/Founder - listsOnline
“MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
"With MeritDirect's CPL program, we have increased our ROAS, and provided a greater amount of MQL's to our Sale Org; including higher quality "business conversations' and more key decision makers and influencers in the pipeline." -Will Vasquez, Demand Creation Marketing Manager - LogMeIn GetGo (formerly Citrix)
“MeritDirect is Lenovo’s strategic BtoB data partner. We leverage their OmniENGINE solution to drive demand generation, ABM nurture, and intelligent database growth. MeritDirect’s unparalleled quality, reach, intelligence, and performance make it an easy decision to justify on paper. Best in class service and collaboration is like a pound of bacon all to yourself.”
"MeritDirect has immersed themselves into my business in a way that I didn’t anticipate when we first started working together and now I fully rely on their services. The team is a wonderful combination of keeping the day to day running with accuracy and efficiency while also helping to drive strategic initiatives to move our program forward in new ways that we hadn't considered."- Shawna Dahlin, Director, CRM & Engagement - Microsoft
"Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”- Byron Crowell, Director of Operations, Q11 - Solution Publishing
"Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide
"Having worked with MeritDirect for a number of years one thing remains constant, their professionalism. It’s refreshing to work with a company that’s forward thinking and proactive. Merit is always open to suggestions on any project we present and work on together." -Ellen Smyth, CEO - International Awards Group
“Merit Direct’s Database Marketing Audience Targeting solutions are the best in the industry. We have worked with them for more than a decade, and every season they deliver solid growth.”-Sean Tabb, Marketing Manager, L.L.Bean Direct to Business