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B2C Acquisition and Fundraising

Finding the most effective methods for acquiring new customers, retaining them as customers, and reactivating them are some of the challenges that multi-channel marketers face in today’s highly competitive marketplace. MeritDirect’s vast experience in Business-to-Consumer (B2C) audience development offers marketers the critical thinking and the tools needed to help them meet their goals. The talent in our B2C group is practiced, thoughtful and innovative while serving marketers in publishing, catalog marketing, financial services and fundraising. Our approach to successful direct and digital audience development focuses on:

  • Helping build private databases for custom acquisition marketing;
  • Maximizing the use of outside databases (both stand alone and cooperative) through a best practices approach to help our clients successfully navigate their way through all of the options available in the appropriate channels;
  • Providing our clients with detailed marketplace intelligence so they know what their competitors are doing;
  • Saving our clients money and increasing their profitability through highly effective negotiation strategies.

 

Perhaps the most important tool we bring to our clients is the individuals who will work with you. Each combines extensive experience with a strong client focus based on your success coming first.

This is Higher Ground.


Testimonials
  • “Data is sensitive, and mistakes interpreting data can be costly. When it comes to data, you want to work with a company that you trust. For us, MeritDirect is that company. They not only have the history, but they have the team.”
    - Geoffrey Forman Marketing Analyst, Edmund Optics Barrington, NJ
    Geoffrey Forman - MeritDirect
    Edmund Optics Worldwide - MeritDirect Solutions
  • “I find MeritDirect to be a true partner in our business. I like to define vendors as people who want to make money from you versus partners who want you to grow your business. And MeritDirect is tremendous at helping us grow our own business, coming up with innovative concepts to help us leverage our data assets and improve on our current practices.

    I would like to thank Rob Sanchez and the whole staff at MeritDirect for showing us that there’s higher ground to conduct our business and to prove that it’s not just a concept, that it is truly proven under true partnership and to thank you for being involved with our business in this level.”

    - Sylvia M. Sierra
    Vice President, Customer Acquisition + Retention,
    Access Intelligence LLC
    Rockville, MD
  • “Merit Direct’s customer acquisition services are the best in the industry. We have worked with them for more than a decade, and every season they deliver solid growth.”

    - Sean Tabb
    Marketing Manager, L.L.Bean Direct to Business
    Freeport, ME
  • "In my opinion Merit Direct is well ahead of the pack in all categories. Certainly their business acumen is at the highest level and they truly operate in a self-actualized mode. They are constantly on top of changes in the business, new media, new ways or approaches new strategies new tactics. They really stay on top of what’s going in business and what's going on in the marketing world in general.”
    - Ron Sichler President, RLS Media Greenwich, CT
    Ron Sichler - MeritDirect Marketing Staff
  • "MeritDirect consistently executes cost-efficient list rental programs for a variety of campaigns that we manage for our clients. They almost always have the audiences that we're targeting, and never fail in providing excellent customer service to our media team."

    - Joel Villezar
    Associate Media Director, gyro
    San Francisco, CA
  • “MeritDirect has a lot of innovative products that really pertain to our business. We have a very niche vertical in the engineering space and MeritDirect has been able to procure a number of engineering contacts for us for use in many of our direct mail campaigns. We've had a lot of success with that, we've also employed some multi-channel marketing tactics using some re-targeting campaigns that Merit has performed for us. So we've had a lot of success with their products we've been clients of theirs for many years now and we look forward to a lasting relationship with them in the future.”
    - Shaun Gameroz Direct Marketing Manager, Pasternack Irvine, CA
    Shaun Gameroz - MeritDirect Employee
    Pasternack Logo - Marketing Solutions Client
  • “MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
    - Peg Kuman Vice Chairman, Relevate Springfield, VA
    Relevate - MeritDirect Marketing Solutions

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