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Database Products + Services

MeritDirect has been building and maintaining database environments for years; it’s part of our DNA and further evidence of our forward thinking.

A few of the benefits of our database services include:

  • Improved targeting for both retention and acquisition efforts via the use of enhancement data & models
  • Corrected customer RFM valuation after duplication
  • Superior contact management via potential demand indicators
  • Faster, more efficient output than individual merge/purges
  • Integrated on-line/off-line marketing

 

By practicing what we preach, MeritDirect has created cutting edge database products to deliver specific solutions within the data and direct marketing space. These products include:

  • MeritBase™: A cooperative database environment focused on the specific needs and challenges of multi-channel merchants, and seminar marketers.
  • OmniChannelBASE™: A strictly b2b database built mainly to support campaign work, and as a vehicle to provide best-in-class contact data via license arrangements.
  • Pinnacle: Pinnacle is a participative acquisition system that focuses on the site view and meets the very different needs of the B2B marketer. The Pinnacle system assists marketing efforts to maintain the profitability of hard-earned customer sites and decrease customer attrition by:
    • Acquiring customer sites with a long, proven history of buying.
    • Acquiring customer sites with multiple contacts to develop as customers.
    • Lowering your up-front acquisition cost.
    • Utilizing multiple contact channels to stay front-of-mind for the customer.
  • XactMailBASE: XactMailBASE is the sister product of our OmniChannelBASE, and focuses on the distinct needs and challenges of the B2C marketer.

Testimonials
  • “MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today.

    Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”

    - Peg Kuman
    Vice Chairman, Relevate
    Springfield, VA
    relevate
  • "MeritDirect is a pleasure to work with and make it easy for us to monetize our database. They respond quickly to requests, are thorough in their due diligence and proper usage of our data, and are always on top of any project we have underway."

    - Rod Stoddard
    President, Martindale-Hubbell
    New Providence, NJ
    RodStoddard
    logo-martindale-hubbell
  • "In my opinion Merit Direct is well ahead of the pack in all categories. Certainly their business acumen is at the highest level and they truly operate in a self-actualized mode. They are constantly on top of changes in the business, new media, new ways or approaches new strategies new tactics. They really stay on top of what’s going in business and what's going on in the marketing world in general.”

    - Ron Sichler
    President, RLS Media
    Greenwich, CT
    Ron Sichler

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