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Database Solutions

MeritDirect has been building and maintaining database environments for years; it’s part of our DNA and further evidence of our forward thinking.

A few of the benefits of our database services include:

  • Improved targeting for both retention and new customer acquisition efforts via the use of enhancement data & models
  • Corrected customer RFM valuation after duplication
  • Superior contact management via potential demand indicators
  • Faster, more efficient output than individual merge/purges
  • Integrated on-line/off-line marketing

 

By practicing what we preach, MeritDirect has created cutting edge database products to deliver specific solutions within the data and direct marketing space. These products include:

  • MeritBase™: A cooperative database environment focused on the specific needs and challenges of multi-channel merchants, and seminar marketers.
  • OmniChannelBASE®: A strictly b2b database built mainly to support campaign work, and as a vehicle to provide best-in-class contact data via license arrangements.
  • Pinnacle: Pinnacle is a participative acquisition system that focuses on the site view and meets the very different needs of the B2B marketer. The Pinnacle system assists marketing efforts to maintain the profitability of hard-earned customer sites and decrease customer attrition by:
    • Acquiring customer sites with a long, proven history of buying.
    • Acquiring customer sites with multiple contacts to develop as customers.
    • Lowering your up-front acquisition cost.
    • Utilizing multiple contact channels to stay front-of-mind for the customer.

Testimonials
  • "Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide
  • "Having worked with MeritDirect for a number of years one thing remains constant, their professionalism. It’s refreshing to work with a company that’s forward thinking and proactive. Merit is always open to suggestions on any project we present and work on together." -Ellen Smyth, CEO - International Awards Group
  • "Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”
    - Byron Crowell, Director of Operations, Q11 - Solution Publishing
  • “For over fifteen years, MeritDirect has been a great partner in helping us and our clients effectively monetize data through data management and maximizing revenue from database environments. The experienced team at MeritDirect is fantastic at identifying and acting on new business opportunities in the fast-changing world of database marketing. MeriDirect has really been a game-changer for our company”
    -Larry Bennett, CEO/Founder - listsOnline
  • “I love working with the BI + Analytics team at MeritDirect– from routine analytics to modeling to strategy development, they consistently provide keen insights and actions that keep our business on a growth trajectory. They are critical to helping Edmund Optics stay ahead of the competition.”
    - Marissa Edmund, EVP Marketing and Sales - Edmund Optics
  • "With MeritDirect's CPL program, we have increased our ROAS, and provided a greater amount of MQL's to our Sale Org; including higher quality "business conversations' and more key decision makers and influencers in the pipeline."   -Will Vasquez, Demand Creation Marketing Manager - LogMeIn GetGo (formerly Citrix)
  • “MeritDirect is Lenovo’s strategic BtoB data partner. We leverage their OmniENGINE solution to drive demand generation, ABM nurture, and intelligent database growth. MeritDirect’s unparalleled quality, reach, intelligence, and performance make it an easy decision to justify on paper. Best in class service and collaboration is like a pound of bacon all to yourself.”
    - Mike Ballard, Sr. Manager, Global Digital Marketing - Lenovo
     
  • “MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
    - Peg Kuman, Vice Chairman, Farm Market iD
  • "Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide

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