Critical to improving performance of customer marketing efforts is gaining a more accurate understanding of the characteristics of your current customer base.
Enhancing your database allows you to properly identify different performing segments of customers so you can target your mailings and tailor your marketing investment based on actual as well as potential value of the customer.
MeritDirect is able to provide superior coverage of firmographic data, proven Response and Reactivation Scores to make the data instantly actionable, and industry leading duplicate linkage to accurately measure a customer’s value.
Many clients leverage this data through the MeritBase environment while others bring the data in-house to incorporate into their own marketing efforts.
Whatever the platform, MeritDirect’s CLEO package translates into immediate results not available elsewhere.
"MeritDirect is a pleasure to work with and make it easy for us to monetize our database. They respond quickly to requests, are thorough in their due diligence and proper usage of our data, and are always on top of any project we have underway."- Rod StoddardPresident, Martindale-Hubbell New Providence, NJ
"In my opinion Merit Direct is well ahead of the pack in all categories. Certainly their business acumen is at the highest level and they truly operate in a self-actualized mode. They are constantly on top of changes in the business, new media, new ways or approaches new strategies new tactics. They really stay on top of what’s going in business and what's going on in the marketing world in general.”- Ron Sichler President, RLS Media Greenwich, CT
“MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”- Peg Kuman Vice Chairman, Relevate Springfield, VA