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On February 18, 2016, MeritDirect announced their agreement to purchase Dovetail The Marketing Database Company.

“We are extremely excited about this important acquisition. Dovetail allows us to provide more comprehensive Database Marketing Services to our portfolio of clients. Dovetail brings extensive database marketing and technology experience, a blue chip client list and an innovative and collaborative culture oriented towards providing marketing solutions.” says Rob Sanchez, CEO, MeritDirect.

What is TAFI?

Dovetail specializes in integrating customer and prospect data from client touch points, maintaining that data in pristine condition, and making it available via an easy-to-use online application. Dovetail provides actionable data that is always Trustworthy, Accessible, Fresh and Integrated (TAFI). Their solution empowers marketers to perform relevant, highly-personalized, cross-channel marketing campaigns continually refined through response tracking, profile and propensity-to-buy analyses; creating a holistic view of their customer base to make data-driven decisions.

Download the Dovetail sellsheet.


  • “MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
    - Peg Kuman, Vice Chairman, Farm Market iD
  • "Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”
    - Byron CrowellDirector of Operations, Q11 - Solution Publishing
  • "MeritDirect is a pleasure to work with and make it easy for us to monetize our database. They respond quickly to requests, are thorough in their due diligence and proper usage of our data, and are always on top of any project we have underway."
    - Rod StoddardPresident, Martindale-Hubbell New Providence, NJ
    Rod Stoddard - MeritDirect Solutions
    Martindale Hubbell Logo - MeritDirect

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