Marketing Solutions Banner

Connect with
one of our specialists

Customer Acquisition + RetentionData, Digital + Omni ChannelDatabase Products + SolutionsDigitalBI + AnalyticsABM + Demand ManagementInternational Solutions


MeritDirect - Global Solutions

MeritBase™

MeritBase™ is the industry’s premier B2B list-specific cooperative database. For acquisition efforts, over 1,800 lists are available to our mailers, all on a list-specific basis. Mailers pay only for what they mail and readily deploy selections (firmographics, models, etc.) not available from the list owners to improve results by eliminating low-potential prospects.

For retention efforts, many mailers include their own customer files to leverage MeritBase™’s superior hygiene and deliverability, leverage an improved view of customer value after duplication, harness external data to better gauge the potential value of a customer, and use our state-of-the-art campaign management and query toolsets for fast, effective campaigns and data-mining.

Benefits:

  • Mailers pay only for what they mail (net-net)
  • Results are improved by selections not available from list owners including: Custom Regression Models
  • Firmographic data such as SIC and Employee Size
  • Prospect Universe is enlarged by turning marginal lists into continuations as well as cross-base selects, waste is decreased based on state-of-the-art duplicate identification & address correction
  • Target quantities are always met without costly overage or underage
  • Combined with MeritMatch and Mercury, continuous improvement is made based on latest results
  • Updates monthly
  • Facilitates customer marketing as well as prospecting, re-summarized customer data after internal duplication
  • MeritDirect’s Reactivation Model available on all inactives
  • External data facilitates customized contact management based on potential value

Testimonials
  • "Having worked with MeritDirect for a number of years one thing remains constant, their professionalism. It’s refreshing to work with a company that’s forward thinking and proactive. Merit is always open to suggestions on any project we present and work on together." -Ellen Smyth, CEO - International Awards Group
  • “MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
    - Peg Kuman, Vice Chairman, Farm Market iD
  • “For over fifteen years, MeritDirect has been a great partner in helping us and our clients effectively monetize data through data management and maximizing revenue from database environments. The experienced team at MeritDirect is fantastic at identifying and acting on new business opportunities in the fast-changing world of database marketing. MeriDirect has really been a game-changer for our company”
    -Larry Bennett, CEO/Founder - listsOnline
  • "Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide
  • “MeritDirect is Lenovo’s strategic BtoB data partner. We leverage their OmniENGINE solution to drive demand generation, ABM nurture, and intelligent database growth. MeritDirect’s unparalleled quality, reach, intelligence, and performance make it an easy decision to justify on paper. Best in class service and collaboration is like a pound of bacon all to yourself.”
    - Mike Ballard, Sr. Manager, Global Digital Marketing - Lenovo
     
  • "Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide
  • “I love working with the BI + Analytics team at MeritDirect– from routine analytics to modeling to strategy development, they consistently provide keen insights and actions that keep our business on a growth trajectory. They are critical to helping Edmund Optics stay ahead of the competition.”
    - Marissa Edmund, EVP Marketing and Sales - Edmund Optics
  • "Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”
    - Byron Crowell, Director of Operations, Q11 - Solution Publishing
  • "With MeritDirect's CPL program, we have increased our ROAS, and provided a greater amount of MQL's to our Sale Org; including higher quality "business conversations' and more key decision makers and influencers in the pipeline."   -Will Vasquez, Demand Creation Marketing Manager - LogMeIn GetGo (formerly Citrix)

This site uses cookies to enhance your browsing experience. By continuing to the site you accept their use.


Magnifying Glass - Data ManagementQuick Finds: Where do you want to go today?