Your best customers purchase frequently, have high average order values and remain customers over long periods of time. This is what makes them profitable to you, and produces their high lifetime value.
The Pinnacle B2B Customer Acquisition System is designed from the ground up for B2B marketers to help you maintain the profitability of your hard-earned customer sites, and to decrease customer attrition.
Business purchases are driven by site needs — yet, people or names actually make the purchases. And, to further complicate matters, these named contacts are highly transient. In fact, most B2B customer file name related information changes at the range of more than 50% a year.
Pinnacle is the only participative acquisition system that focuses on the site view and meets the very different needs of the B2B marketer.
The Pinnacle B2B Customer Acquisition System assists your efforts to maintain the profitability of your hard-earned customer sites and decrease customer attrition by:
The Pinnacle customer acquisition system uses smart data to identify high value business sites, and then it identifies the high value producing names within those sites. The formula is simple:
Better names at better sites = better results = lower acquisition costs
Better sites are found through Pinnacle’s proprietary Site Value Scoring System which uses product purchase history, strategically combined with hundreds of firmographic variables, to profile and target the top revenue producing sites. Then, at the contact level, the proprietary Multiple Prospect Scoring System identifies the high potential prospects within that particular site.
Finding multiple buyers at high potential sites also indicates these sites are “sticky” and will deliver above average retention rates. Finding the best contact names at the best sites delivers the highest site lifetime value.
The Pinnacle Customer Acquisition System from MeritDirect affords the following benefits:
"MeritDirect is a pleasure to work with and make it easy for us to monetize our database. They respond quickly to requests, are thorough in their due diligence and proper usage of our data, and are always on top of any project we have underway."- Rod StoddardPresident, Martindale-Hubbell New Providence, NJ
“MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
"Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”- Byron Crowell, Director of Operations, Q11 - Solution Publishing