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Pinnacle

Your best customers purchase frequently, have high average order values and remain customers over long periods of time. This is what makes them profitable to you, and produces their high lifetime value.

The Pinnacle B2B Customer Acquisition System is designed from the ground up for B2B marketers to help you maintain the profitability of your hard-earned customer sites, and to decrease customer attrition.

Business purchases are driven by site needs — yet, people or names actually make the purchases. And, to further complicate matters, these named contacts are highly transient. In fact, most B2B customer file name related information changes at the range of more than 50% a year.

Pinnacle is the only participative acquisition system that focuses on the site view and meets the very different needs of the B2B marketer.

The Pinnacle B2B Customer Acquisition System assists your efforts to maintain the profitability of your hard-earned customer sites and decrease customer attrition by:

  1. Acquiring customer sites with a long, proven history of buying.
  2. Acquiring customer sites with multiple contacts to develop as customers.
  3. Lowering your up-front acquisition cost.
  4. Utilizing multiple contact channels to stay front-of-mind for the customer.

The Pinnacle customer acquisition system uses smart data to identify high value business sites, and then it identifies the high value producing names within those sites. The formula is simple:

Better names at better sites = better results = lower acquisition costs

Better sites are found through Pinnacle’s proprietary Site Value Scoring System which uses product purchase history, strategically combined with hundreds of firmographic variables, to profile and target the top revenue producing sites. Then, at the contact level, the proprietary Multiple Prospect Scoring System identifies the high potential prospects within that particular site.

Finding multiple buyers at high potential sites also indicates these sites are “sticky” and will deliver above average retention rates. Finding the best contact names at the best sites delivers the highest site lifetime value.

The Pinnacle Customer Acquisition System from MeritDirect affords the following benefits:

  • No Select Charges
  • No Cost to Participate
  • Net/Net name selection from MeritBase
  • $90/M for Names Mailed
  • Prospects Net of Customer’s housefile
  • Delivers list cost 25-40% below the norm

 

Interested in a no obligation, detailed presentation on Pinnacle Membership Databases?

Contact Ed Larkin:
Phone: 518.225.0767

or submit your information here.


Testimonials
  • "Having worked with MeritDirect for a number of years one thing remains constant, their professionalism. It’s refreshing to work with a company that’s forward thinking and proactive. Merit is always open to suggestions on any project we present and work on together." -Ellen Smyth, CEO - International Awards Group
  • "With MeritDirect's CPL program, we have increased our ROAS, and provided a greater amount of MQL's to our Sale Org; including higher quality "business conversations' and more key decision makers and influencers in the pipeline."   -Will Vasquez, Demand Creation Marketing Manager - LogMeIn GetGo (formerly Citrix)
  • “For over fifteen years, MeritDirect has been a great partner in helping us and our clients effectively monetize data through data management and maximizing revenue from database environments. The experienced team at MeritDirect is fantastic at identifying and acting on new business opportunities in the fast-changing world of database marketing. MeriDirect has really been a game-changer for our company”
    -Larry Bennett, CEO/Founder - listsOnline
  • “MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”
    - Peg Kuman, Vice Chairman, Farm Market iD
  • "Q11 Associates has been in the B2B direct marketing space for several decades. It’s rare to find a partner organization staffed with genuinely good people who are also highly competent, and produce great results. That describes our good friends at Merit Direct.”
    - Byron Crowell, Director of Operations, Q11 - Solution Publishing
  • “I love working with the BI + Analytics team at MeritDirect– from routine analytics to modeling to strategy development, they consistently provide keen insights and actions that keep our business on a growth trajectory. They are critical to helping Edmund Optics stay ahead of the competition.”
    - Marissa Edmund, EVP Marketing and Sales - Edmund Optics
  • "Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide
  • "Merit’s BI & Analytics Team works with us hand in hand to analyze current performance and to bring innovative suggestions across many marketing channels to move our business forward into the future. Merit helps push us out of our vitally important day to day marketing actions, and into future strategic thinking and planning that will take our company to the next level." -Michele DiStasio, Director of Circulation - S&S Worldwide
  • “MeritDirect is Lenovo’s strategic BtoB data partner. We leverage their OmniENGINE solution to drive demand generation, ABM nurture, and intelligent database growth. MeritDirect’s unparalleled quality, reach, intelligence, and performance make it an easy decision to justify on paper. Best in class service and collaboration is like a pound of bacon all to yourself.”
    - Mike Ballard, Sr. Manager, Global Digital Marketing - Lenovo
     

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