We know big data and we know B2B. We breathe B2B. But it’s what we do with it that is impressive.
Strategic placement of display ads is critical. And just as important is targeting the right audience. Placing ads on sites that are already enjoying wide patronage of your target market can make the ads relevant, personalized and timely. Online display advertising does not replace traditional methods of advertising, it is an integral part of the funnel: from branding awareness through to the actual sale. We have created display products uniquely tailored to each marketer’s objectives that supplement their existing marketing strategy. We do this in a very targeted way by driving display audience segmentation through our database products, which enables the same strategic edge our customers enjoy in the non-digital space.
Our integrated capabilities drive dynamic targeted display advertising while adhering to all industry requirements on protecting PII data. The solution is scalable, measured on incremental value metrics and incorporates three strategies to cover the full customer cycle, each of which is managed and measurable in conjunction with our simultaneous offline marketing initiatives.
“MeritDirect has a lot of innovative products that really pertain to our business. We have a very niche vertical in the engineering space and MeritDirect has been able to procure a number of engineering contacts for us for use in many of our direct mail campaigns. We've had a lot of success with that, we've also employed some multi-channel marketing tactics using some re-targeting campaigns that Merit has performed for us. So we've had a lot of success with their products we've been clients of theirs for many years now and we look forward to a lasting relationship with them in the future.”- Shaun Gameroz Direct Marketing Manager, Pasternack Irvine, CA
"Through Merit Direct, we were able to run targeted display campaigns by utilizing their extensive database. The team has been a pleasure to work with and has been eager to walk us through the process of optimizing our campaigns for best results."- Christina NakamuraAssociate Manager, Digital Marketing HD Supply Facilities Maintenance San Diego, CA
“MeritDirect is a strategic partner of ours and in my opinion, professionally and personally, is the thought leader on business to business, data use and marketing in United States today. Their success is driven by the culture, the experience of senior leadership in the company have and the commitment to quality, accuracy and excellence in both product quality and service quality.”- Peg Kuman Vice Chairman, Relevate Springfield, VA
"In my opinion Merit Direct is well ahead of the pack in all categories. Certainly their business acumen is at the highest level and they truly operate in a self-actualized mode. They are constantly on top of changes in the business, new media, new ways or approaches new strategies new tactics. They really stay on top of what’s going in business and what's going on in the marketing world in general.”- Ron Sichler President, RLS Media Greenwich, CT
"MeritDirect consistently executes cost-efficient list rental programs for a variety of campaigns that we manage for our clients. They almost always have the audiences that we're targeting, and never fail in providing excellent customer service to our media team."- Joel Villezar
Associate Media Director, gyro
San Francisco, CA