8 Essential Tips for Today’s Database Marketer
Original Air Date: Wednesday, October 23, 2019 @ 2pm ET – 45 minutes
Presenter: Jeff Barela | Senior VP, Database Marketing Technology
The definition of database marketing has gotten blurred with the addition of CDP, CRM, MAP and lots of other acronyms that confuse the term. What it all boils down to is that Database Marketing is the understanding, activation and management of your customer (and prospect) database.
Join us as we bring database marketing back into focus and cover 8 essential tips for the modern database marketer. We will cover new segmentation that helps to predict customer behavior, optimizing data for multi-channel cadence, useful analytics and more so that you can create more meaningful experiences with your audience. This 45-minute webinar is a “must attend” for all database marketers!
*This live event has ended but you can watch the on-demand recording!