(RYE BROOK, NY – Effective April 20, 2017) – MeritDirect has announced a data partnership with the brand-new Neustar Data Directory, that will help marketers create and optimize custom audiences; activate them consistently across programmatic, omnichannel marketing campaigns; and provide deeper insights into how marketing fuels return on investment (ROI). With Neustar’s launch of the Data Directory, marketers will now have access to the company’s existing audience activation solutions, as well as third-party data sources to build precision-based data programs.
Data is the currency that drives modern marketing and informs how marketers engage with their customers across a plethora of marketing channels. MeritDirect combines multiple data feeds to create a unified, proprietary online B2B database called OmniDIGITAL.
OmniDIGITAL, a large unduplicated source of data, brings together a robust and responsive audience stemming from powerful response, behavioral, compiled and survey data. With this tremendous depth and breadth, MeritDirect data offers granular and broad targeting allowing marketers to hone in by attributes like industry, job title, operating system or software installed. Targeted data for display has never been easier. Using the Neustar Data Directory marketers can build these custom audiences once, syndicate them across all media buying channels (e.g. TV, display, mobile, social) with the confidence that they are reaching the same people, places and things across the entire marketing campaign, and measure campaign performance from one baseline.
“We are pleased and honored to be partnering with Neustar. The new data partnership will help to further expand MeritDirect’s OmniDIGITAL footprint, allowing more B2B marketers to more accurately target prospects through digital channels,” said Ethan Simblist, Vice President of Digital Services, MeritDirect.
For additional information please contact Ethan Simblist at 914.368.1087.
MeritDirect is the leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and services. Multi-channel marketers achieve and maximize superior return through MeritDirect’s Customer Acquisition and Retention, Data and Media Services, Marketing Databases, Strategic Services Group and International Services. Learn more about MeritDirect at meritdirect.com